Shoppable Halloween Livestreams

Firework, the world's leading immersive "shoppertainment" platform, is teaming up with Heinz to share a nationally livestreamed Halloween event from the CPG brand's pop-up shop in the Los Angeles area. The first-of-its-kind livestream experience is set to take place from the Heinz Halloween Store in Santa Monica and it speaks to younger consumers and modern families with fun products like the branded Tomato Blood Ketchup for completing costumes.

Also as part of the event, Heinz will be sharing costume-making tutorials, demonstrations and plenty of interactive content.

Thanks to its collaboration with Firework, Heinz is setting itself apart as one of the very first major CPG brands in the United States to sell directly to consumers via a large-scale livestream event.