BBQ-based or flavored foods are being offered with vegan alternatives
Trend - BBQ is typically the antithesis of veganism, since it typically revolves around cooking larges amounts of meat. Now, brands are infusing traditional BBQ flavors into vegan dishes to expand the options for consumers in this space.
Insight - Veganism is no longer seen by consumers as a dietary lifestyle that's inconvenient or restrictive. With all the alternative options now available, people are much more likely to experiment with veganism--even if they don't subscribe to it all the time. The emergence of these "flexitarian" preferences has resulted in even the most unlikely vegan alternatives being made for consumers.
Insight - Veganism is no longer seen by consumers as a dietary lifestyle that's inconvenient or restrictive. With all the alternative options now available, people are much more likely to experiment with veganism--even if they don't subscribe to it all the time. The emergence of these "flexitarian" preferences has resulted in even the most unlikely vegan alternatives being made for consumers.
Workshop Question - How could your brand offer a wider range of options for a more diverse set of consumers?
Trend Themes
1. Flexitarianism - The emergence of flexitarian preferences has resulted in unlikely vegan alternatives being made for consumers.
2. Barbecue Flavor Infusion - Brands are infusing traditional BBQ flavors into vegan dishes to expand the options for consumers in this space.
3. Vegan Cheese Alternatives - Plant-based cheese products like Violife are making it easier for plant-based eaters to get ready for grilling season with its special Vegan BBQ Pack, which contains three varieties of its plant-based cheese alternatives.
Industry Implications
1. Food Service Industry - The food service industry can create disruptive innovation opportunities by making creative and flavorful vegan dishes and options for the growing number of vegan, vegetarian, and flexitarian customers.
2. Packaged Food Industry - The packaged food industry can expand its market by creating and marketing vegan friendly food options to these growing diet preferences.
3. Grocery and Retail Industry - Retailers can take advantage of growing demand for plant-based and vegan products to grow this market by providing accessible vegan options in stores.
