Category
Lifestyle
Assisted Choices
Trend cluster
Category
Vegan
BBQ
BBQ-based or flavored foods are being offered with vegan alternatives.
3.5
Trend score
Trend
What is the Vegan BBQ trend?
Vegan BBQ: BBQ is typically the antithesis of veganism, since it typically revolves around cooking larges amounts of meat. Now, brands are infusing traditional BBQ flavors into vegan dishes to expand the options for consumers in this space.
Insight
The consumer insight behind the Vegan BBQ trend
Veganism is no longer seen by consumers as a dietary lifestyle that's inconvenient or restrictive. With all the alternative options now available, people are much more likely to experiment with veganism--even if they don't subscribe to it all the time. The emergence of these "flexitarian" preferences has resulted in even the most unlikely vegan alternatives being made for consumers.
Trend themes
Themes within the Vegan BBQ trend
Three behaviours holding the trend together01
Flexitarianism
The emergence of flexitarian preferences has resulted in unlikely vegan alternatives being made for consumers.
02
Barbecue flavor infusion
Brands are infusing traditional BBQ flavors into vegan dishes to expand the options for consumers in this space.
03
Vegan cheese alternatives
Plant-based cheese products like Violife are making it easier for plant-based eaters to get ready for grilling season with its special Vegan BBQ Pack, which contains three varieties of its plant-based cheese alternatives.
Industry implications
What the Vegan BBQ trend means for industry
Where the trend changes the playbookFor
Food service industry
The food service industry can create disruptive innovation opportunities by making creative and flavorful vegan dishes and options for the growing number of vegan, vegetarian, and flexitarian customers.
For
Packaged food industry
The packaged food industry can expand its market by creating and marketing vegan friendly food options to these growing diet preferences.
For
Grocery and Retail Industry
Retailers can take advantage of growing demand for plant-based and vegan products to grow this market by providing accessible vegan options in stores.
Workshop question
How could your brand offer a wider range of options for a more diverse set of consumers?
Trend signals
Trend signals for Vegan BBQ
Trend score 3.5 out of 10, from popularity 53%, activity 32%, freshness 20%.
Popularity53%
Activity32%
Freshness20%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Vegan BBQ trend
7 featured examples from Sep 11, 2020 to Dec 23, 2023CategoryLifestyle
Vegan BBQ Packs
Violife's Special Vegan BBQ Pack Shares Three Kinds of Cheese Alternatives
The plant-based food industry is experiencing explosive growth as consumers demand healthier and more environmentally sustainable food alternatives.
CategoryLifestyle
Vegan-Friendly Rib-Inspired Meats
MorningStar Farms Riblets Will Come in Two Tasty Flavors
The plant-based food industry has the potential to be disrupted by the introduction of vegan-friendly rib-inspired meats like MorningStar Farms Riblets, meeting the needs of indiv…
CategoryBusiness
Harrisburg-Based Vegan Eateries
House of Vegans Offers Plant-Based Soul Food Platters
Disruptive innovation opportunity: Incorporate more vegan options into menus to attract a wider customer base and stay ahead of changing dietary preferences.
CategoryLifestyle
Vegan Barbecue Bowls
Native Foods Has a New Backyard BBQ Bowl for Summer
Companies in the food industry can benefit from creating new, creative plant-based dishes and convenience meals for customers.
CategoryLifestyle
Limited-Edition Vegan BBQ Pizzas
Papa John's Vegan BBQ “Chicken” Pizza is Arriving in the UK
Restaurants that offer vegan options could tap into the rising interest in veganism and attract a wider customer base.
CategoryLifestyle
Vegan Pulled Pork Sandwiches
Native Foods' Latest Chef Special is a Vegan BBQ Pulled Pork Sandwich
As consumers become more conscious of food choices and more open to plant-based options, the food and beverage industry has the opportunity to innovate and expand their product of…
CategoryLifestyle
Spicy Plant-Based Sandwiches
Earl of Sandwich is Serving Up a New Spicy BBQ Vegan Chicken Sandwich
Fast food chains can attract a wider range of consumers by expanding their plant-based menu options.
