House of Vegans, a new vegan eatery based in Harrisburg, PA, was founded by partners Laquana Barber and Stefan Hawkins. The new restaurant was born from a need to offer more plant-based food options in the area. “American culture views that every meal has to have meat with it when it does not,” Hawkins stated. “Since I’ve been vegan, it’s been the best part of my life.”
The House of Vegans offers Soul Food Platters with Chick’n Drums and BBQ Jackfruit, sides such as Baked Moka Mac and Cheez, collard greens, and cornbread, and Sunday burger offerings such as the Big Zaddy with mushrooms, vegan provolone cheese, sautéed onions, lettuce, barbecue sauce, and house sauce. The eatery is currently open for lunch and dinner.
Image Credit: House of Vegans
Why This Trend Is Growing
- Plant-based Restaurants
- Disruptive innovation opportunity: Create more plant-based eateries in underserved areas to meet the growing demand for vegan food.
- Vegan Soul Food
- Disruptive innovation opportunity: Develop innovative and flavorful plant-based alternatives to traditional soul food dishes.
- Vegan Fast Food
- Disruptive innovation opportunity: Introduce plant-based options in fast food chains to cater to the rising number of customers seeking vegan alternatives.
Industries Being Reshaped
- Restaurant Industry
- Disruptive innovation opportunity: Incorporate more vegan options into menus to attract a wider customer base and stay ahead of changing dietary preferences.
- Food and Beverage Industry
- Disruptive innovation opportunity: Invest in the development of plant-based alternatives that mimic the taste and texture of meat to cater to the growing vegan market.
- Fast Food Industry
- Disruptive innovation opportunity: Innovate and introduce delicious and affordable plant-based options to meet the demand for vegan fast food choices.
