After a successful test back in 2022, Protein Bar & Kitchen has just launched a dedicated vegan menu featuring Abbot's Butcher plant-based Chopped Chick’n product.
For those unfamiliar, Abbot's Butcher's Chopped Chick’n is a plant-based faux chicken product made from pea protein, herbs, sea salt, and pepper. The product has a mild flavor and cooks well, browning nicely in a pan and staying tender when roasted. This product is so versatile that it makes the perfect addition to seven new vegan dishes being served up at Protein Bar & Kitchen. New dishes include the Spicy Chick’n Bowl + Bar-rito, the Chick'n Verde Salad + Wrap, and the new Chick'n & Roasted Vegetables.
Protein Bar & Kitchen's new vegan menu is available now.
Image Credit: Protein Bar & Kitchen
What's Driving This Trend
- Plant-based Protein Trend
- The rise of plant-based protein alternatives in menus presents an opportunity for the food industry to cater to the increasing demand for plant-based options.
- Vegan Menu Trend
- Increasing attention on plant-based eating habits, especially among millennials and Gen Z, is driving the growth of vegan menu options, presenting an opportunity for restaurants to cater to this market.
- Pea Protein Trend
- Pea protein has become a popular alternative to traditional protein sources due to its nutritional value, sustainability, and versatility, presenting multiple opportunities across different industries.
Who This Affects Most
- Food and Beverage
- In the food and beverage industry, there is an opportunity to create new plant-based dishes with versatile ingredients like pea protein.
- Restaurant
- The trend towards a vegan menu is an opportunity for restaurants to expand their customer base and appeal to a growing demographic of plant-based eaters.
- Health and Wellness
- With pea protein’s popularity, increasing demand and focus on healthy lifestyles present an opportunity for wellness-focused industries like fitness and nutrition to market and create pea protein-based products.
