Category
Fashion
Small Luxuries
Trend cluster
Category
Ginseng
Care
Ginseng-based skincare enters the North American market.
3.5
Trend score
What's Happening
What is the Ginseng Care trend?
Ginseng Care: Ginseng has historically been used in Asia for its natural benefits, and cosmetic brands are now incorporating the plant into skincare products in the North American market. When applied topically, ginseng is purported to have anti-aging benefits.
Insight
The consumer insight behind the Ginseng Care trend
"Natural" skincare ingredients continue to be popular among consumers, particularly when those ingredients have been used in traditional medicines and historical self-care rituals. Consumers are likely to trust ingredients that are familiar to them and/or have been used for centuries.
Trend themes
Themes within the Ginseng Care trend
Three behaviours holding the trend together01
Natural Skincare
Consumers are increasingly looking for skincare products with natural, familiar, and traditional ingredients.
02
Herbal Skincare
Herbal ingredients, particularly Ginseng, are being infused into skincare products particularly in helping with anti-aging concerns.
03
Performance-driven Skincare
There's a rising demand for skincare that delivers performance-driven formulations and also affordable to consumers.
Industry implications
What the Ginseng Care trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
There's a strong need for beauty and personal care companies to create personalized and innovative products to meet specific consumer needs.
For
Health and Wellness
The industry is continuously growing by integrating themselves with traditional herbal remedies to address their consumer's concerns health and wellness concerns.
For
Luxury Goods
The luxury goods market can create opportunities to collaborate with the beauty industry with a target market of affluent consumers and for offering industry disruptive innovation into the skincare market.
Workshop question
How could your brand incorporate familiar ingredients or rituals into its product/service?
Trend signals
Trend signals for Ginseng Care
Trend score 3.5 out of 10, from popularity 51%, activity 41%, freshness 12%.
Popularity51%
Activity41%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Ginseng Care trend
4 featured examples from Sep 17, 2021 to Jul 6, 2022CategoryFashion
Ginseng-Infused Renewing Serums
Sulwhasoo Debuts the Concentrated Ginseng Renewing Serum Ex
The skincare industry can capitalize on the trend of using natural ingredients like ginseng to expand their product offerings.
CategoryFashion
Luxurious Hydrating Creams
Shiseido's Essential Energy Hydrating Cream Will Not Break the Bank
The beauty and personal care industry can capitalize on the trend towards luxurious yet affordable skincare products that use natural ingredients and have clinically proven result…
CategoryFashion
Refreshing Eye Creams
Origins Ginzing Vitamin C & Niacinamide Eye Cream is High-Performing
Cosmetics companies can use advanced brightening technologies to create more effective products like eye creams.
CategoryFashion
Herb-Infused Skincare Balms
Skincare by Muihood is Boosted by Chinese Botanicals
There is room for more innovation and expansion in the skincare industry, particularly in the use of natural ingredients and inclusive marketing.
