Ginseng-based skincare enters the North American market
Trend - Ginseng has historically been used in Asia for its natural benefits, and cosmetic brands are now incorporating the plant into skincare products in the North American market. When applied topically, ginseng is purported to have anti-aging benefits.
Insight - "Natural" skincare ingredients continue to be popular among consumers, particularly when those ingredients have been used in traditional medicines and historical self-care rituals. Consumers are likely to trust ingredients that are familiar to them and/or have been used for centuries.
Insight - "Natural" skincare ingredients continue to be popular among consumers, particularly when those ingredients have been used in traditional medicines and historical self-care rituals. Consumers are likely to trust ingredients that are familiar to them and/or have been used for centuries.
Workshop Question - How could your brand incorporate familiar ingredients or rituals into its product/service?
Trend Themes
1. Natural Skincare - Consumers are increasingly looking for skincare products with natural, familiar, and traditional ingredients.
2. Herbal Skincare - Herbal ingredients, particularly Ginseng, are being infused into skincare products particularly in helping with anti-aging concerns.
3. Performance-driven Skincare - There's a rising demand for skincare that delivers performance-driven formulations and also affordable to consumers.
Industry Implications
1. Beauty and Personal Care - There's a strong need for beauty and personal care companies to create personalized and innovative products to meet specific consumer needs.
2. Health and Wellness - The industry is continuously growing by integrating themselves with traditional herbal remedies to address their consumer's concerns health and wellness concerns.
3. Luxury Goods - The luxury goods market can create opportunities to collaborate with the beauty industry with a target market of affluent consumers and for offering industry disruptive innovation into the skincare market.
