Category
Tech
Embedded Intelligence
Trend cluster
Category
Hybrid
Event
Corporate and work-related events are made easier with hybrid programs.
3.1
Trend score
Trend
What is the Hybrid Event trend?
Hybrid Event: Though corporate events are back to being in-person, virtual attendance is still popular as it offers flexibility, accessibility and comfort for people not willing to travel. To prioritize experience, brands are releasing technologies and platforms that help enhance hybrid event experiences.
Insight
The consumer insight behind the Hybrid Event trend
The pandemic has tested consumers in a variety of ways--and also revealed the work preferences of many. The one-size-fits-all approach to workplace processes and organization no longer apply as professional workers increasingly prioritize flexibility in both their work styles and personal lives.
Trend themes
Themes within the Hybrid Event trend
Three behaviours holding the trend together01
Hybrid Events
As people look for more flexible and accessible event options, the trend of hybrid events is gaining popularity, as brands release technologies and platforms to help enhance the experience.
02
Virtual Reality Enhancements
With the continued need for virtual and hybrid events, the trend of using virtual reality to enhance these experiences is growing, allowing for more immersive and interactive options.
03
Metaverse Platforms
The trend of metaverse platforms is expanding, with companies like Nextech AR Solutions collaborating with non-profit organizations to build platforms catering towards specific industries.
Industry implications
What the Hybrid Event trend means for industry
Where the trend changes the playbookFor
Event Management
The event management industry would benefit from the incorporation of solutions and technologies that promote more hybrid event options and virtual reality enhancements to make these experiences more impactful.
For
Food Service
The food service industry can benefit greatly from utilizing metaverse platforms that allow for a unique and interactive way of showcasing products and services.
For
Team Building
The trend of hybrid team-building events allows for the creation of more inclusive and interactive workplace experiences that help unite both on- and off-site employees.
Workshop question
How could your brand be more flexible in its offerings for employees or customers?
Trend signals
Trend signals for Hybrid Event
Trend score 3.1 out of 10, from popularity 38%, activity 41%, freshness 12%.
Popularity38%
Activity41%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hybrid Event trend
5 featured examples from Jul 14, 2020 to Apr 20, 2022CategoryTech
VR-Enhanced Virtual Events
Igloo Vision Works with Its Clients to Provide Memorable Experiences
Igloo Vision's VR-enhanced virtual events have the potential to alter traditional event planning strategies for businesses within the events industry.
CategoryBusiness
Hybrid Events Platforms
The French Leader of Hybrid Events, AppyFair, is Now Available Worldwide
The event planning industry can leverage hybrid events platforms and virtual trade shows to meet the increasing demand for virtual and hybrid events.
CategoryLifestyle
Hybrid Team-Building Events
Rockoly's Line of Hybrid Cooking Events Meet Current Workplace Needs
Event planning companies can create hybrid event packages and services to meet the growing demand for remote participation.
CategoryTech
Restauranteur Metaverse Platforms
This Metaverse Platform Caters to Canada's Food Service Industry
Hospitality industry players can leverage metaverse platforms to promote and showcase their services, while enhancing interconnectivity among them, leading to improved value propo…
CategoryBusiness
Hybrid Event Management Platforms
EventsAIR Manages the Audiovisual Elements of a Hybrid Event
The EventsAIR Hybrid Event Solution Suite disrupts traditional event management and offers new ways to produce events.
