Restaurants Canada, a non-profit organization that advocates for and promotes the interests of Canada's restaurant industry, is launching a metaverse platform that is designed for the specific needs of the country's food service industry and its various players.
Devised as part of a collaboration with metaverse and augmented reality (AR) company Nextech AR Solutions, the '365 Marketplace' platform will be launched at RC Show 2022, Canada's largest event for hospitality and food service industry members. This metaverse platform aims to leverage AR to help exhibitors showcase their wares and services to members across the country, whilst utilizing the strengths of hybrid virtual spaces to foster greater connectivity.
In the words of Paul Duffy, president and chairman of Nextech AR Solutions, the '365 Marketplace' metaverse platform "brings the restaurant industry into the metaverse, providing a completely digital marketplace where 3D models and AR experiences, including holograms, can be utilized to connect buyers and sellers and provide a much more interactive experience than a traditional online marketplace."
Image Credit: Restaurants Canada
Key Themes Behind This Trend
- Metaverse Restaurant Platforms
- The merging of restaurant industry and the metaverse provides an opportunity for developing new customized platforms that leverage AR technology to showcase the industry's potential.
- Hybrid Virtual Spaces for Food Service Industry
- Hybrid virtual spaces provide a unique opportunity to establish connections and foster innovation within the food service industry.
- Ar-enabled Marketing in Food Service Industry
- AR technology can revolutionize the food service industry by providing more interactive and engaging experiences for customers in marketing campaigns.
Where This Applies
- Hospitality
- Hospitality industry players can leverage metaverse platforms to promote and showcase their services, while enhancing interconnectivity among them, leading to improved value propositions.
- Augmented Reality (AR) Solutions
- AR companies can leverage their technology to build customized platforms that will cater to the specific needs of the food service industry, delivering an immersive and interactive experience.
- Non-profit Organizations
- Non-profit organizations can collaborate with metaverse and AR companies to build innovative platforms that will promote their industry and implement new technologies to revolutionize it.
