Category
Lifestyle
Festive Fusions
Trend cluster
Category
Phygital
Game
Traditional board and card-trading games are enhanced with digital elements.
4.0
Trend score
Trend
What is the Phygital Game trend?
Phygital Game: In order to better compete with online gaming, brands are releasing board and card-trading games that merge real-world and digital entertainment elements. Everything from connected game sets to NFT-based trading cards are bringing analog gaming into consumers' more contemporary preferences.
Insight
The consumer insight behind the Phygital Game trend
With much of consumers' day-to-day lives being based online, traditional forms of play are no longer as relevant. However, consumers' still crave the in-person engagement that more traditional recreational activities have to offer. Now, some consumers are turning to brands that are willing to offer them the experiential elements of the online world, with the more interactive elements of analog play.
Trend themes
Themes within the Phygital Game trend
Three behaviours holding the trend together01
Phygital Gaming
Brands releasing board and card-trading games that merge real-world and digital entertainment elements.
02
Connected Board Games
Growing number of connected board games as consumers seek to hone their skills and challenge friends or family from afar.
03
NFT-based Cards and Games
Introduction of blockchain technology to the world of trading cards and card games which creates new ways of authenticating collectibles.
Industry implications
What the Phygital Game trend means for industry
Where the trend changes the playbookFor
Toy and Gaming Industry
Traditional toys and board games are enhancing their offerings with new digital features and connected capabilities to meet consumer demand.
For
Blockchain Industry
Continued innovation in the blockchain industry is leading to new ways of verifying authenticity, including within the collectible market with NFT-based assets.
For
Entertainment Industry
Entertainment brands are continuing to push the boundaries of what is possible with cross-disciplinary offerings which merge elements of gaming, film and music.
Workshop question
How could your brand merge contemporary preferences with tradition?
Trend signals
Trend signals for Phygital Game
Trend score 4.0 out of 10, from popularity 52%, activity 54%, freshness 12%.
Popularity52%
Activity54%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Phygital Game trend
4 featured examples from May 31, 2021 to Jul 9, 2022CategoryLife-Stages
Robot-Powered Board Games
The LudoTech 'OLEM' Board Game Robot is Packed with Pastimes
The traditional games industry has the opportunity to create new hybrid game experiences that incorporate robotics and other digital technologies.
CategoryLife-Stages
Phygital Trading Card Games
The CryptoMages Trading Card Game is Blockchain-Connected
Gaming companies can explore the potential of phygital games and integration with the Metaverse community.
CategoryTech
Phygital Trading Cards
DC Hybrid Trading Cards Exist as NFTs and Physical Assets
The collectibles industry can leverage the benefits of phygital assets, NFTs, and blockchain technology to create new markets and revenue streams.
CategoryLife-Stages
Connected Wooden Chess Sets
The Chessnut 'AIR' Digital Chess Set is Feature-Rich
The board game industry has the potential to drive innovation by incorporating new technologies and online features, thereby broadening its appeal and reach among consumers.
