Category
Tech
Escalation Logic
Trend cluster
Category
Freelancing
Finance
Banking apps for freelancers help streamline their personal finances.
4.1
Trend score
What's Happening
What is the Freelancing Finance trend?
Freelancing Finance: Freelancing requires a lot of organization, including being able to keep track of projects, payments, and contacts. In order to streamline freelancing work, some brands offering platforms to that help users' organize their work. This now includes banking and financing services.
Insight
The consumer insight behind the Freelancing Finance trend
With remote work and freelancing booming, consumers who work within the gig economy require consistent organization and project management in order to ensure that their income remains consistent. These individuals turn to platforms that help them streamline their work in order to get the most out of it.
Trend themes
Themes within the Freelancing Finance trend
Three behaviours holding the trend together01
Banking apps for freelancers
With the rise of remote work and freelancing, organizations are creating banking apps for professionals that cater to their specific needs such as helping them manage their finances, divide funds and automatically allocate them.
02
Integrated lifestyle banking apps
Banking apps are going beyond just financial services and incorporating other lifestyle features such as daily expenditure tracking, booking taxis, creating itemized lists, and more for a better user experience.
03
Travel-focused credit cards
Credit cards are targeting younger consumers with no fees, no interest and no credit inquiries while offering cashback programs for specific retailers or brands such as Selina, a lifestyle and hospitality brand targeting Gen Z and Millennial travelers.
Industry implications
What the Freelancing Finance trend means for industry
Where the trend changes the playbookFor
Banking and Finance
As freelancers and remote workers continue to rise, banking institutions can innovate with tailored services for niche segments that better caters to their needs and streamline efficiency such as with automatic funds allocation.
For
Technology
With the development of banking apps that cater to lifestyle needs such as tracking expenses or booking taxis, technology companies can collaborate with banks and disrupt traditional banking to deliver more valuable user experiences.
For
Travel and Hospitality
Travel-focused credit cards that reward consumers for engaging with specific brands or retailers offer hotels and other travel businesses the opportunity to partner and integrate rewards into a customer's overall travel experience.
Workshop question
How could your brand better cater to its customers' lifestyles?
Trend signals
Trend signals for Freelancing Finance
Trend score 4.1 out of 10, from popularity 61%, activity 49%, freshness 13%.
Popularity61%
Activity49%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Freelancing Finance trend
6 featured examples from Apr 29, 2020 to Sep 22, 2022CategoryBusiness
Freelancer Business Management Platforms
The 'Harlow' Platform Helps Professionals Stay Organized
Developers can create CRM and task management tools that are specifically designed for freelancers.
CategoryBusiness
Travel-Focused Credit Cards
Imprint Teams Up with Selina to Launch Selina Rewards Visa Card
Hotels and lifestyle brands can partner with financial institutions to create travel-focused credit cards with benefits and rewards specific to their industry.
CategoryLifestyle
Money-Dividing Bank Apps
The 'Flow' Finance App Automatically Divvies Up Funds
Apps like 'Flow' are disrupting the Financial Technology (Fintech) industry by revolutionizing the way people manage their finances.
CategoryTech
Freelance Payment Platforms
Revolt Launches New Finance App Dedicated to Self-Employed Workers
The unveiling of Revolut Pro highlights an emerging opportunity for Fintech firms to create user-friendly financial platforms that cater to freelance workers and small business ow…
CategoryBusiness
Comprehensive Freelancer Platforms
'Freelancer OS' Works with Notion to Optimize Freelancing
Creating platforms that integrate multiple tools and services for freelancers could disrupt the traditional approach to freelance management and benefit both freelancers and busin…
CategoryTech
Intuitive Freelancer Finance Apps
The 'Lance' Freelancer Banking App Automatically Allocates Funds
The emergence of freelancer banking apps, such as Lance, presents a disruptive opportunity for financial technology companies to optimize financial processes for freelancers and o…
