Category
Tech
Automated Upkeep
5.1
Trend score
Trend
What is the Hotel Textile trend?
Hotel Textile: Given the impact of the hospitality industry on the environment, hotel brands are aiming to be more sustainable. Some businesses in this space are incorporating eco-friendly bedding into their rooms in order to reduce their impact.
Insight
The consumer insight behind the Hotel Textile trend
Sustainability is becoming an increasingly important purchase motivator for consumers as the impact of climate change becomes more apparent. Since completely overhauling one's life to be sustainable isn't accessible for the average consumer, most turn to small changes that don't inconvenience the lifestyles they're accustomed to.
Trend themes
Themes within the Hotel Textile trend
Three behaviours holding the trend together01
Eco-Friendly Hotel Textiles
The use of ecologically and environmentally friendly hotel textiles is gaining traction due to increased concerns about sustainability. Hotels can explore sourcing textiles made out of recycled materials or organically grown cotton.
02
Sustainable Hotel Room Amenities
Hotels are incorporating eco-conscious amenities in their hotel rooms to create a more sustainable experience for guests. This includes providing guests with access to filtered water, refillable toiletries, and water-reducing shower heads.
03
Sustainability Collections
Hospitality companies are offering sustainable textile collections, made from recycled materials or organically grown cotton, to cater to the growing demand for sustainable products in the industry. This presents an opportunity for textile manufacturers and suppliers to produce eco-friendly textiles for the hospitality industry.
Industry implications
What the Hotel Textile trend means for industry
Where the trend changes the playbookFor
Textile Manufacturing
Textile manufacturers have the opportunity to create and supply eco-friendly textile materials made out of recycled plastic or organic materials to the hospitality industry.
For
Hospitality
Hotels can leverage sustainable textile products to differentiate themselves from their competitors and cater to the growing demand for sustainable experiences.
For
Environmentalism
The demand for sustainability, carbon neutrality, and environmental safety is increasing. Companies can leverage sustainable practices and eco-friendly materials to attract potential customers that prioritize eco-friendliness.
Workshop question
How could your brand prioritize more effective forms of sustainability?
Trend signals
Trend signals for Hotel Textile
Trend score 5.1 out of 10, from popularity 67%, activity 75%, freshness 12%.
Popularity67%
Activity75%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Hotel Textile trend
4 featured examples from Jul 11 to Jul 20, 2022CategoryEco
Fully Sustainable Textile Collections
Resuinsa Showcased a 100% Sustainable Hotel Room
The hospitality industry can benefit from investing in sustainable collections to meet consumer expectations and reduce their environmental impact.
CategoryEco
Sustainable Hotel Textiles
liv interior Offers Beautifully Handcrafted, Eco-Friendly Hotel Items
Hotels and resorts that prioritize sustainability and eco-friendliness can attract environmentally-conscious travelers.
CategoryEco
Environment-Focused Hotel Amenities
voco Auckland City Centre Launches in Auckland, New Zealand
Incorporating eco-conscious design features and smart technology in hotels can help attract environmentally-conscious and tech-savvy travelers.
CategoryEco
Eco-Friendly Hotel Bed Sheets
W Hotels Worldwide is Re-Making Its Beds with EKOCYCLE Sheets
W Hotels is disrupting the hospitality industry by making a commitment to use Ekocycle's sustainable bedding materials for its hotel establishments.
