H&M has launched a new capsule collection dedicated to Netflix’s original series Stranger Things. The collection comprises 15 silhouettes that reference Hawkins High School, one of the main locations in the Stranger Things series. The collection’s standout piece is a reworked Hawkins High School ‘80s varsity jacket in a cream and green colorway, while consumers can shop the rest of the collection for a range of sweatshirts, T-shirts, rugby shirts, and hoodies.
Each item in the release comes with Stranger Things branding, including the series title or a Hawkins High School crest. The individual garments adopt a vintage ‘80s aesthetic, with the sweatshirts arriving in cream, green, tie-dye black, and orange. The H&M x Stranger Things collection launches on July 21.
Image Credit: H&M
What Makes This Trend Stand Out
- Nostalgic Apparel
- Opportunity for apparel companies to create capsule collections inspired by popular TV shows from past decades to target consumers' nostalgia.
- Branded Merchandise
- Opportunity for companies to collaborate with popular TV shows to create branded merchandise and attract loyal fans.
- Retro Aesthetic
- Opportunity for companies to tap into the vintage aesthetic trend and incorporate it into their product designs or marketing efforts.
Sectors Adopting This
- Fashion
- Fashion companies can collaborate with popular TV shows to launch limited edition collections and appeal to a wider audience.
- Entertainment
- TV shows and movie franchises can expand their brand awareness by partnering with fashion or merchandise companies to create branded products.
- Marketing
- Marketing agencies can help brands to develop effective product collaborations with popular TV shows or movie franchises to increase sales and improve customer engagement.
