Chico's teamed up with Poq Commerce to launch a new dedicated Chico's app. This application goes beyond traditional retail store applications by not only allowing customers to navigate an online inventory and locate stores, but also allow customers to scan in-store barcodes and view content carousels.
The barcode scanning tool allows customers to immediately retrieve more information on an item simply by scanning it. Scanning the barcode will open the online page for the scanned item, which will then display pricing, product details, product variations, item availability, and more.
The application also simultaneously integrates Chico's loyalty member program. The app has an individual member dashboard that shows exclusive discounts, accrued points, and other key loyalty member features. This application is intended to increase the volume of sales per quarter while freeing up employee time to focus on other on-the-job tasks.
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What's Driving This Trend
- Barcode Scanning Apps
- Developing barcode scanning apps for in-store shopping can be disruptive innovation opportunity for retailers and tech companies.
- Integrated Loyalty Programs
- Integrating loyalty member programs with shopping apps is a potential disruptive innovation opportunity for retailers and app developers.
- Content Carousel Apps
- Creating content carousels in shopping apps can be a disruptive innovation opportunity for retailers and software developers.
Who This Affects Most
- Retail
- In-store shopping apps can provide a disruptive innovation opportunity for retailers to enhance their customers' experience while increasing the volume of sales.
- Technology
- Developing shopping apps with barcode scanning tools, integrated loyalty programs, and content carousels can be a potential disruptive innovation opportunity for tech companies.
- E-commerce
- In-store shopping apps with barcode scanners and content carousels can be a potential disruptive innovation opportunity for e-commerce businesses aiming to enhance their customers' experience.
