Some brands are using hyperrealism to design their metaverses
Trend - Brands are using real-world images or hyperrealism graphics in the metaverse in order to create more functional uses for this emerging virtual space. This use of hyperrealism helps add credibility to the idea that the metaverse's potential in industries beyond recreation are vast.
Insight - Currently, consumers are interested in the metaverse for its ability to provide entertainment in the form of gaming and social interactions. As brands increasingly experiment with this space, they'll have to prioritize ease-of-use and credibility in order for consumers to engage with this digital world for alternative and/or more functional uses.
Insight - Currently, consumers are interested in the metaverse for its ability to provide entertainment in the form of gaming and social interactions. As brands increasingly experiment with this space, they'll have to prioritize ease-of-use and credibility in order for consumers to engage with this digital world for alternative and/or more functional uses.
Workshop Question - How could your brand create more interest around its digital platforms?
4 Featured, 35 Examples:
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Date Range:
Dec 21 — Jul 22
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Just New and V. Hot
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