Category
Tech
Delegated Interfaces
Trend cluster
Category
Metaverse
Realism
Some brands are using hyperrealism to design their metaverses.
6.6
Trend score
Trend
What is the Metaverse Realism trend?
Metaverse Realism: Brands are using real-world images or hyperrealism graphics in the metaverse in order to create more functional uses for this emerging virtual space. This use of hyperrealism helps add credibility to the idea that the metaverse's potential in industries beyond recreation are vast.
Insight
The consumer insight behind the Metaverse Realism trend
Currently, consumers are interested in the metaverse for its ability to provide entertainment in the form of gaming and social interactions. As brands increasingly experiment with this space, they'll have to prioritize ease-of-use and credibility in order for consumers to engage with this digital world for alternative and/or more functional uses.
Trend themes
Themes within the Metaverse Realism trend
Three behaviours holding the trend together01
Hyperrealism in Metaverse Design
The use of hyperrealism adds credibility to the potential for functional uses of metaverse beyond recreation.
02
AI-Powered Metaverse Creation
Using AI and digital twin technology can create an immersive virtual space in the metaverse and offer opportunities for enterprises and consumers.
03
Phygital Fashion Collections
Combining physical retail with virtual reality can expand the reach of brands and offer consumers a new way to interact with products.
Industry implications
What the Metaverse Realism trend means for industry
Where the trend changes the playbookFor
Geographic Information System (GIS)
Developing cost-effective and user-friendly GIS platforms that seamlessly integrate 3D maps, mobile devices, and topographic maps.
For
Medical Services
Establishing medical support centers in the metaverse that offer virtual consultations and account management for patients from remote or underserved communities.
For
Artificial Intelligence (AI)
Leveraging AI technology to create realistic and expansive metaverses that overlay virtual reality onto real-world spaces.
Workshop question
How could your brand create more interest around its digital platforms?
Trend signals
Trend signals for Metaverse Realism
Trend score 6.6 out of 10, from popularity 97%, activity 89%, freshness 12%.
Popularity97%
Activity89%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Metaverse Realism trend
4 featured examples from Dec 18, 2021 to Jul 14, 2022CategoryFashion
Phygital Fashion Collections
Forever 21 x Barbie Launched In-Store, Online & in the Metaverse
Fashion brands can leverage the power of social media, VR, and gaming platforms to interact with customers in new and innovative ways.
CategoryTech
AI-Powered Realistic Metaverses
MeetKai is Creating a Digital Twin of the World in Virtual Reality
Virtual reality companies can leverage AI-powered metaverses to create more immersive experiences, potentially disrupting the gaming and entertainment industries.
CategoryBusiness
Metaverse Medical Support Centers
TMRW Launched the World's First Medical Center in the Metaverse
The healthcare industry can benefit from metaverse technology, virtual reality and account-based healthcare management to create more accessible and efficient medical care for pat…
CategoryTech
Metaverse-Ready GIS Platforms
METAGEO's 3D Map Tool Aims to Bridge Real-Life with the Metaverse
The use of 3D mapping in architecture to create virtual models for planning and design purposes.
