Some brands are using hyperrealism to design their metaverses
Trend - Brands are using real-world images or hyperrealism graphics in the metaverse in order to create more functional uses for this emerging virtual space. This use of hyperrealism helps add credibility to the idea that the metaverse's potential in industries beyond recreation are vast.
Insight - Currently, consumers are interested in the metaverse for its ability to provide entertainment in the form of gaming and social interactions. As brands increasingly experiment with this space, they'll have to prioritize ease-of-use and credibility in order for consumers to engage with this digital world for alternative and/or more functional uses.
Insight - Currently, consumers are interested in the metaverse for its ability to provide entertainment in the form of gaming and social interactions. As brands increasingly experiment with this space, they'll have to prioritize ease-of-use and credibility in order for consumers to engage with this digital world for alternative and/or more functional uses.
Workshop Question - How could your brand create more interest around its digital platforms?
Trend Themes
1. Hyperrealism in Metaverse Design - The use of hyperrealism adds credibility to the potential for functional uses of metaverse beyond recreation.
2. AI-powered Metaverse Creation - Using AI and digital twin technology can create an immersive virtual space in the metaverse and offer opportunities for enterprises and consumers.
3. Phygital Fashion Collections - Combining physical retail with virtual reality can expand the reach of brands and offer consumers a new way to interact with products.
Industry Implications
1. Geographic Information System (GIS) - Developing cost-effective and user-friendly GIS platforms that seamlessly integrate 3D maps, mobile devices, and topographic maps.
2. Medical Services - Establishing medical support centers in the metaverse that offer virtual consultations and account management for patients from remote or underserved communities.
3. Artificial Intelligence (AI) - Leveraging AI technology to create realistic and expansive metaverses that overlay virtual reality onto real-world spaces.
4 Featured, 35 Examples:
60,220 Total Clicks
Date Range:
Dec 21 — Jul 22
Trending:
V. Hot
Consumer Insight Topics:
