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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,216 more

Latinx Lifestyle

Major brands acknowledge the complexities of Latinx life in the United States

Implications - As major brands look to position themselves as allies for Latinx (the gender-neutral pronoun for those of Latin American identification) consumers in the US, their ads aim to display a nuanced understanding of their complex and sometimes conflicting experiences had by this group. By leaning into micro-moments that are culturally specific to the Latinx experience in the US, these brands are able to make members of this group feel heard and win their love.
Workshop Question — How can your brand better connect with the Latinx consumer?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
22,394 Total Clicks
Date Range:
Sep 19 — Sep 19
Trending:
This Month and Untested
Consumer Insight Topics:

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