AWAKE NY works in collaboration with Bronx-centric Ghetto Gastro on a charitable project entitled 'Food, Clothes, Shelter.' It is set to drop in two separate releases and it features an event and a limited edition collection that all come together to celebrate Black History Month. It aims to bring stronger bonds in the community and the event features a 'Feed the Community' program located at La Morada Restaurant in the Bronx.
The event will run all day and is set to provide 100 meals to those in need within the community The collaborative project also highlight clothing that follows the same thematic suit. It draws inspiration from “cultural and political icons of the African American and Afro Latinx communities.” The capsule features graphics that reference the Bronx, the slogan that reads "BLACK POWER KITCHEN," and Stokely Carmicheal.' The event is set to take place on February 21st and the apparel is set to drop on the following day.
What's Driving This Trend
- Community-centered Collaborations
- Creating partnerships and projects that strengthen bonds within local communities, specifically surrounding cultural celebrations.
- Socially Conscious Capsule Collections
- Designing limited edition collections and products that both celebrate cultural icons and raise awareness for charitable causes.
- Hunger-alleviating Events
- Organizing events or programs that aim to provide meals and support for those in need within local communities.
Who This Affects Most
- Fashion
- Opportunities exist to create clothing lines with explicit social missions that promote and celebrate diverse cultural backgrounds while giving back to local communities.
- Food and Beverage
- There is potential for companies to collaborate with local kitchens and restaurants in cultural areas to create events which support communities while raising awareness for socially conscious charitable causes.
- Non-profit
- There are opportunities for non-profit organizations to collaborate with local businesses and designers to generate projects that celebrate and support diverse communities through charitable acts and events.
