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Familial Workplace

As Gen X enters leadership positions, workplaces become more family-centric

Trend - Older member of Generation X -- a.k.a, Gen XS -- are very family focused. At the same time, this generation has many financial responsibilities that require a level of dedication to the workplace as well. This makes work/life balance a point of tension for Gen XS; however, as this generation enters leadership positions in the workforce, they are able to enact changes that are conducive to more family-centric work cultures.

Insight - Though it may have started with Gen XS, the rise of family-centric work culture can be credited to many different factors. One is the redefinition of what it means to be a parent in the modern age. More dual-income households and moms in the workplace can be observed, but the pressure to still be as physically and emotionally involved in a child's upbringing as possible remains. Family-focused workplaces cater to this "superparent" ideal.
Workshop Question — What could change about your corporate culture to become more family-centric?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 58 Examples:
69,391 Total Clicks
Date Range:
Mar 18 — Sep 19
Trending:
This Month and Average
Consumer Insight Topics:

Featured Examples

Family-Friendly Co-Working Spaces
Family-Friendly Co-Working Spaces
'The Workaround' Appeals to Parents Who Need Flexibility
The Workaround in Toronto is a family-friendly co-working space that solves a pain point for parents by noting “managing parenthood and a career is next-level challenging.” The flexible,... MORE
Whimsical Family-Friendly Workspaces
Whimsical Family-Friendly Workspaces
Second Home Revolutionizes the Co-Working Environment
The family-friendly workspace becomes the main business model of Second Home. The brand identified a niche in the co-working environment — a market that has been booming since freelancing has been... MORE
Parent-Catering Office Policies
Parent-Catering Office Policies
The Clif Bar Office is a Productive and Family-Friendly Space
The Clif Bar office is captivating in a plethora of ways, but one of the standout components of its functions is the parent-friendly policies and environment it created for its employees. At the... MORE
Return-to-Work Food Subscriptions
Return-to-Work Food Subscriptions
Califia Farms and Raised Real are Helping Parents Feed Babies
Rasied Real is a baby food delivery service that operates on a subscription model, and recently, Califia Farms and Raised Real teamed up to make it easier for employees to return from parental leave.... MORE
Fertility-Focused Corporate Benefits
Fertility-Focused Corporate Benefits
Kindbody's Fertility Service is Accessible to Benefit Plans
The corporate benefit plan is expanding with the influx of fertility perks for women employees. Companies like Facebook, Apple, and Google make this available to their female employees, ultimately... MORE
Brand-Backed Paternity Leave Funds
Brand-Backed Paternity Leave Funds
Dove Latest Campaign Gives New Dads $5,000 for Paternity Leave
Dove recently launched the Paternity Leave Fund, a campaign to financially assist new dads to take paternity leaves that otherwise wouldn’t be able to afford. The fund plans to raise $1... MORE
In-Vitro Pregnancy Benefits
In-Vitro Pregnancy Benefits
Starbucks Will Now Cover IVF Treatment Costs for All Employees
Starbucks implemented a new employee benefit that will offer both full and part-time employees the finances for in-vitro fertilization (IVF). For women wanting to start a family, IVF is often the... MORE

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