In an effort to liberate marginalized communities and those in need, Healthpoint — "Nigeria's first on-demand health plan retailer," is offering free health insurance coverage. The organization has pledged that every year it will select an excluded population in Africa and provide them with an opportunity for access. In 2019, Healthpoint has selected widows and orphans to be the receivers of the free health insurance coverage and in 2020, the company will look toward another group.
The aim of Healthpoint is to offer individuals affordable and convenient plans. The company's approach is to buy health care plans in bulk and resell them through its e-commerce platform. From a Doctor-on-Call service to addressing "health deficiencies in urban, rural and peri-urban areas," Healthpoint definitely embraces a smart business opportunity that is also socially beneficial.