Category
Business
Assisted Conversion
Trend cluster
Category
Incremental
Entrepreneurship
Services that enable small steps help busy consumers start businesses.
5.5
Trend score
Trend
What is the Incremental Entrepreneurship trend?
Incremental Entrepreneurship: Many consumers today want to start their own businesses, however, juggling entrepreneurship and personal responsibility can be difficult. This is especially true for Gen Xenos consumers, who are both inclined to start their own business, and dedicated to their family life. Services that enable one to approach entrepreneurship in incremental steps help maintain a work-life balance while also enabling the pursuit of that dream.
Trend themes
Themes within the Incremental Entrepreneurship trend
Three behaviours holding the trend together01
Incremental Entrepreneurship
Services that enable entrepreneurs to approach entrepreneurship in incremental steps cater to the work-life balance needs of Gen Xenos consumers.
02
Remote-Focused Employment Solutions
Global employment management platforms help startups efficiently manage remote teams that are spread out around the world.
03
Metaverse-Focused Incubators
Incubators and startup hubs that specialize in Metaverse and NFT sector investment, research and development are at the forefront of a rising trend in gaming.
Industry implications
What the Incremental Entrepreneurship trend means for industry
Where the trend changes the playbookFor
Retail Industry
Mobile, multifunctional retail kiosks create opportunities for entrepreneurs looking to lower start-up expenses.
For
Human Resource Management
Global employment management platforms targeting decentralized business models can serve as disruptive innovation opportunities to streamline HR management.
For
Digital Marketing
Meta and YellowHead are leading the way in training startups on digital marketing and the future of the Metaverse.
Workshop question
How can your company provide entrepreneurial employees with more ambitious opportunities?
Trend signals
Trend signals for Incremental Entrepreneurship
Trend score 5.5 out of 10, from popularity 80%, activity 74%, freshness 11%.
Popularity80%
Activity74%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Incremental Entrepreneurship trend
4 featured examples from May 14, 2020 to Nov 17, 2021CategoryBusiness
Business-Launching Retail Kiosks
The Conceptual 'Smartmoov' Mobile Retail Kiosk is Multifunctional
Innovation opportunity for retail to expand their reach and reduce costs by using mobile retail kiosks in addition to physical storefronts.
CategoryTech
Metaverse-Focused Incubators
Hashed Launches Unopnd, a New Studio Dedicated to the Metaverse
The establishment of metaverse-focused incubators points towards continued innovation in the blockchain industry, particularly with regards to NFTs and gaming applications.
CategoryTech
Metaverse Startup Hubs
Meta Partners with YellowHead to Help Startups with Digital Marketing
As tech giants like Meta step up their efforts to incubate and support startups, the tech services industry is ripe for innovative disruption that could transform the way entrepre…
CategoryBusiness
Global Startup Maintenance Platforms
The 'Panther' Platform Helps Businesses Work Effectively
HR and workforce management companies can leverage trend towards remote working and globalization to develop innovative platforms that facilitate foreign employment and compliance.
