Category
Lifestyle
Portable Mornings
Trend cluster
Category
Mundane
Multitask
Practices typically used in the workplace are applied to personal admin.
2.4
Trend score
Trend
What is the Mundane Multitask trend?
Mundane Multitask: Today's consumer is taking advantage of apps and services that apply the same productivity and multitasking methods typically used in professional capacities, to manage their responsibilities, daily routines and personal banking.
Insight
The consumer insight behind the Mundane Multitask trend
Consumers today–especially members of Gen XS, the older half of Generation X–are extremely busy. As pressure builds in the workforce due to droves of younger generations entering as both minds for the older generations to mold, and colleagues to compete against, so too does the pressure at home. Thus, services that streamline daily routines are gaining popularity as consumers look to ways to alleviate the pressure they feel in different aspects of their lives.
Trend themes
Themes within the Mundane Multitask trend
Three behaviours holding the trend together01
Consumer multitasking methods
Consumers are embracing apps and services that apply productivity tools typically used in professional capacities to manage their responsibilities, daily routines, and personal banking.
02
All-in-one management apps
Apps like HomeZada and Cozi are becoming popular integrated digital tools to organize home errands, expenses, maintenance, and insurance, proving to be invaluable to family-oriented Gen X demographics.
03
Habit-based to-do apps
Habit List emphasizes the development of good habits and productivity by creating recurring schedules and offering progress reports. This app meets to-do app expectations while promoting a positive mindset.
Industry implications
What the Mundane Multitask trend means for industry
Where the trend changes the playbookFor
Productivity and management software
There is a growing need for productivity and management software development that caters to busy professionals and family-oriented end-users who face various stressors and financial pressures.
For
Insurance and home management
Home management apps such as HomeZada align with the insurance and home management industries, creating innovative solutions for property owners.
For
Mobile and web application development
Applications like Cozi and Frenby cater to end-users' need for mobile and desktop solutions, leading to opportunities for further innovation and platform expansion.
Workshop question
What is one way you could alleviate pressure on your Generation X employees?
Trend signals
Trend signals for Mundane Multitask
Trend score 2.4 out of 10, from popularity 35%, activity 29%, freshness 9%.
Popularity35%
Activity29%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mundane Multitask trend
5 featured examples from May 3 to Aug 6, 2019CategoryArt & Design
All-in-One Home Management Apps
HomeZada Tracks Home Errands, Expenses, Maintenance and Insurance
HomeZada disrupts the traditional home maintenance services industry by providing a digital platform for individuals to manage their own household maintenance and expenses.
CategoryTech
Habit-Based To-Do Apps
Habit List's Operational Model Embraces Wellness & Stress-Free Environments
As habit-forming becomes increasingly popular, developers can capitalize on this trend by creating new apps with unique features that prioritize habit development.
CategoryTech
Wearable Voice Assistant Devices
The Frenby Wearable WiFi Smart Speaker Connects to Amazon Alexa
Disruptive innovation opportunity: Explore new technologies and designs in consumer electronics to create wearable voice assistant devices.
CategoryLifestyle
Inter-Family Financial Apps
The Spendless App Syncs Family Finances into One Place
The Spendless app provides easy financial tracking for multiple users, offering an opportunity for fintech companies to enhance similar solutions for family financial management.
CategoryLifestyle
Family-Centric Organization Apps
Cozi is a Family Organizer That Can Be Edited by Any Member
Opportunity for companies to develop more family-oriented apps and platforms that can facilitate better family organization and communication.
