Interest in space exploration seeps into branded merchandise and collectibles
Trend - Brands are recognizing the affluence of official administrations like NASA, as technology is enabling the dream of mass space travel to be closer to reality than ever. With that, we're seeing official NASA collaborations, partnerships, and astronaut-approved products hit the shelves to give consumers a closer link and connection to the vast galaxy.
Insight - Consumers are curious about the natural processes in our world and often seek out ways to learn more about these phenomena. The desire for education in this space is often perceived as a means of passing time or a form of entertainment. As a result, when seeking knowledge about the world, consumers focus on interactive and gamified experiences that will satisfy their curiosity in fun and unexpected ways.
Insight - Consumers are curious about the natural processes in our world and often seek out ways to learn more about these phenomena. The desire for education in this space is often perceived as a means of passing time or a form of entertainment. As a result, when seeking knowledge about the world, consumers focus on interactive and gamified experiences that will satisfy their curiosity in fun and unexpected ways.
Workshop Question - How might you experiment with collectibles or branded merchandise to further educate and inform your consumers?
Trend Themes
1. Space Exploration Merchandise - As technology allows mass space travel to be closer to reality, branded merchandise and collectibles are becoming more popular, resulting in official NASA collaborations and astronaut-approved products.
2. Interactive and Gamified Education - Consumers seek interactive and gamified ways to learn about natural phenomena and satisfy their curiosity in fun and unexpected ways.
3. Zero-gravity Products - The increased interest in space exploration has led to the creation of products designed for zero-gravity environments like Scrabble Space Edition, which is perfect for use in spaceships and appeals to the growing market of adult consumers looking for family friendly entertainment.
Industry Implications
1. Space Travel and Exploration - Businesses that promote and facilitate space travel and exploration can benefit from partnering with NASA and creating branded merchandise and collectibles.
2. Education and Entertainment - Industries that combine education and entertainment to create interactive, gamified experiences can appeal to consumers' desire for knowledge in fun and unexpected ways.
3. Consumer Products - Companies that create zero-gravity products can tap into the growing interest in space exploration and appeal to the market of adult consumers looking for family friendly entertainment.
