Interest in space exploration seeps into branded merchandise and collectibles
Implications - As space exploration and science fiction continue to rise in popularity through social media and pop culture, a desire for more education, insight and a connection to what's happening in space is developing. With that, we're seeing official NASA collaborations, partnerships, and astronaut-approved products hit the shelves to give consumers a closer link and connection to the vast galaxy. From products that celebrate milestone achievements to those that simply reference the heritage and longevity of the space administration, these products not only offer a small connection to galactic innovation, but a way for official administrations like NASA to expand their influence and educate audiences.
Workshop Question — How might you experiment with collectibles or branded merchandise to further educate and inform your consumers?