Interest in space exploration seeps into branded merchandise and collectibles
Trend - Brands are recognizing the affluence of official administrations like NASA, as technology is enabling the dream of mass space travel to be closer to reality than ever. With that, we're seeing official NASA collaborations, partnerships, and astronaut-approved products hit the shelves to give consumers a closer link and connection to the vast galaxy.
Insight - Consumers are curious about the natural processes in our world and often seek out ways to learn more about these phenomena. The desire for education in this space is often perceived as a means of passing time or a form of entertainment. As a result, when seeking knowledge about the world, consumers focus on interactive and gamified experiences that will satisfy their curiosity in fun and unexpected ways.
Insight - Consumers are curious about the natural processes in our world and often seek out ways to learn more about these phenomena. The desire for education in this space is often perceived as a means of passing time or a form of entertainment. As a result, when seeking knowledge about the world, consumers focus on interactive and gamified experiences that will satisfy their curiosity in fun and unexpected ways.
Workshop Question - How might you experiment with collectibles or branded merchandise to further educate and inform your consumers?
