Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cosmic
Collectible
Interest in space exploration seeps into branded merchandise and collectibles.
3.6
Trend score
Trend
What is the Cosmic Collectible trend?
Cosmic Collectible: Brands are recognizing the affluence of official administrations like NASA, as technology is enabling the dream of mass space travel to be closer to reality than ever. With that, we're seeing official NASA collaborations, partnerships, and astronaut-approved products hit the shelves to give consumers a closer link and connection to the vast galaxy.
Insight
The consumer insight behind the Cosmic Collectible trend
Consumers are curious about the natural processes in our world and often seek out ways to learn more about these phenomena. The desire for education in this space is often perceived as a means of passing time or a form of entertainment. As a result, when seeking knowledge about the world, consumers focus on interactive and gamified experiences that will satisfy their curiosity in fun and unexpected ways.
Trend themes
Themes within the Cosmic Collectible trend
Three behaviours holding the trend together01
Space Exploration Merchandise
As technology allows mass space travel to be closer to reality, branded merchandise and collectibles are becoming more popular, resulting in official NASA collaborations and astronaut-approved products.
02
Interactive and Gamified Education
Consumers seek interactive and gamified ways to learn about natural phenomena and satisfy their curiosity in fun and unexpected ways.
03
Zero-Gravity Products
The increased interest in space exploration has led to the creation of products designed for zero-gravity environments like Scrabble Space Edition, which is perfect for use in spaceships and appeals to the growing market of adult consumers looking for family friendly entertainment.
Industry implications
What the Cosmic Collectible trend means for industry
Where the trend changes the playbookFor
Space Travel and Exploration
Businesses that promote and facilitate space travel and exploration can benefit from partnering with NASA and creating branded merchandise and collectibles.
For
Education and Entertainment
Industries that combine education and entertainment to create interactive, gamified experiences can appeal to consumers' desire for knowledge in fun and unexpected ways.
For
Consumer Products
Companies that create zero-gravity products can tap into the growing interest in space exploration and appeal to the market of adult consumers looking for family friendly entertainment.
Workshop question
How might you experiment with collectibles or branded merchandise to further educate and inform your consumers?
Trend signals
Trend signals for Cosmic Collectible
Trend score 3.6 out of 10, from popularity 47%, activity 52%, freshness 9%.
Popularity47%
Activity52%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Cosmic Collectible trend
5 featured examples from May 3, 2018 to Jul 20, 2019CategoryTech
AR-Powered Space Travel Mugs
This AR Mug by NASA Commemorates the Agency's 60 Year Anniversary
AR-powered merchandise, such as space travel mugs, can enhance the travel experience by providing virtual tours and interactive content for various destinations.
CategoryLife-Stages
Outer Space-Suited Board Games
Scrabble Space Edition is Ready for Use by Astronauts
The demand for space-inspired board games presents a potential market for manufacturers and retailers in the toy and game industry.
CategoryFashion
Space-Inspired T-Shirt Capsules
monkey time and NASA Collaborated on a Range of Monochromatic Tees
The fashion industry can explore opportunities in creating monochromatic tees with space-themed designs.
CategoryLife-Stages
Celebratory Moon Landing Toys
The LEGO Moon Landing Set Recognizes the Event's 50th Anniversary
Toy manufacturers can capitalize on the demand for collectible toys by creating sets that honor significant historical events.
CategoryWorld
Lunar Landing Celebration Stamps
The Isle of Man 'One Small Step' Stamps are Commemorative
The philately industry can leverage the trend of commemorative stamps to attract collectors and enthusiasts.
