Consumers find balance between sustainability and play with bio glitter
Implications - While glitter and sequins are great for adding glamor to clothing, cosmetics and parties, these plastic microparticles inevitably end up in our waterways, harming the environment. Today, innovation in biodegradable glitter allows consumers to play with glitter, without threatening marine life and the environment. This speaks to the willingness some consumers have to go out of their way to source sustainable alternatives to everyday products.
Workshop Question — What tiny thing does your company do to have a negative impact on the natural environment and how can you remedy this?