Consumers find balance between sustainability and play with bio glitter
Trend - While glitter and sequins are great for adding glamor to clothing, cosmetics and parties, these plastic microparticles inevitably end up in our waterways, harming the environment. Today, innovation in biodegradable glitter allows consumers to play with glitter, without threatening marine life and the environment.
Insight - As climate change and its consequences on human and animal life become better known to the average consumer, it's not just everyday items that they expect will adapt to eco-conscious production practices. Consumers still want to take part in the same recreational activities they always have, without the environment-related guilt associated with them.
Insight - As climate change and its consequences on human and animal life become better known to the average consumer, it's not just everyday items that they expect will adapt to eco-conscious production practices. Consumers still want to take part in the same recreational activities they always have, without the environment-related guilt associated with them.
Workshop Question - What tiny thing does your company do to have a negative impact on the natural environment and how can you remedy this?
Trend Themes
1. Biodegradable Glitter - The trend towards biodegradable glitter is disrupting the traditional glitter industry by offering consumers a guilt-free way to add glamor to their cosmetics and clothing.
2. Sustainability in Recreation - The trend towards integrating sustainable practices in recreational activities is creating new business opportunities for products and services that cater to the eco-conscious consumer.
3. Sustainable Materials in Fashion - The trend towards using sustainable materials in fashion is creating new business opportunities in the fashion industry for products and services that cater to the eco-conscious consumer.
Industry Implications
1. Cosmetics - The trend towards biodegradable glitter is disrupting the cosmetics industry by offering eco-friendly alternatives to traditional plastic-based glitter products.
2. Event Planning - The trend towards sustainable recreation is disrupting the event planning industry by creating new business opportunities for sustainable party products and services.
3. Fashion - The trend towards using sustainable materials in fashion is disrupting the traditional fashion industry by offering eco-friendly alternatives to traditional fashion materials.
5 Featured, 40 Examples:
77,746 Total Clicks
Date Range:
Jul 18 — Sep 19
Trending:
Average
Consumer Insight Topics:
