Brands become sources of motivation for consumer happiness
Trend - Brands are increasingly making efforts to try and improve the health and happiness of their consumers. More than just offering wellness “zones”, brands are turning to activations, activities and promotions that are powered by acts of kindness, empathy and even lighthearted moments.
Insight - In North America, political and social conflicts, along with issues like professional stressors, financial difficulties, and social isolation have impacted the average consumer's mental health in a negative way. Consumers are increasingly turning to external sources in order to find relief and comfort–and brands working to facilitate that process is a small step in the right direction.
Insight - In North America, political and social conflicts, along with issues like professional stressors, financial difficulties, and social isolation have impacted the average consumer's mental health in a negative way. Consumers are increasingly turning to external sources in order to find relief and comfort–and brands working to facilitate that process is a small step in the right direction.
Workshop Question - How might you better support and motivate your consumers when it comes to their general happiness? What proactive steps can you make?
Trend Themes
1. Brands Promoting Mental Health and Happiness - More brands are making efforts to improve the health and happiness of their consumers through activations, activities, and promotions that are powered by acts of kindness, empathy and positivity.
2. Customized Daily Happiness Content - Brands are curating happiness-oriented content to offer an encouraging and uplifting message to customers, promoting positivity and mental peace.
3. Kindness-promoting Collabs - Collaborations between brands and non-profits encouraging the fostering of habits of kindness and wellbeing in the community.
Industry Implications
1. Food and Beverage Industry - Food and beverage industry professionals can find disruptive innovation opportunities by incorporating kindness-promotion, mental health-boosting and positivity-oriented campaigns or products.
2. Fashion and Apparel Industry - Fashion industry professionals can use marketing campaigns and advertisement of customized content to offer uplifting messaging inspired by themes of kindness promotion and mental health support.
3. Home Decor and Furniture Industry - Home decor and furniture industry professionals can provide their customers with happiness-oriented offerings to foster habits of mental peace, positivity, and wellbeing.
4 Featured, 35 Examples:
66,046 Total Clicks
Date Range:
Jun 19 — Sep 19
Trending:
Average
Consumer Insight Topics:
