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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,216 more

Branded Motivation

Brands become sources of motivation for consumer happiness

Implications - Combating a culture of anxiety and pessimism, brands are making efforts to try and improve the health and happiness of their consumers. More than just a wellness “zone”, brands are turning to activations, activities and promotions that are powered by acts of kindness, empathy and even lighthearted moments . Such positive displays of behavior from brands not only speaks to the desire to connect with consumers in a uplifting manner, but a willingness to connect on more deeply ingrained issues around mental health, livelihood and general happiness.
Workshop Question — How might you better support and motivate your consumers when it comes to their general happiness? What proactive steps can you make?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
32,421 Total Clicks
Date Range:
Jun 19 — Sep 19
Trending:
This Month and Average
Consumer Insight Topics:

Featured Examples

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