Brands become sources of motivation for consumer happiness
Implications - Combating a culture of anxiety and pessimism, brands are making efforts to try and improve the health and happiness of their consumers. More than just a wellness “zone”, brands are turning to activations, activities and promotions that are powered by acts of kindness, empathy and even lighthearted moments . Such positive displays of behavior from brands not only speaks to the desire to connect with consumers in a uplifting manner, but a willingness to connect on more deeply ingrained issues around mental health, livelihood and general happiness.
Workshop Question — How might you better support and motivate your consumers when it comes to their general happiness? What proactive steps can you make?
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Jun 19 — Sep 19
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