Category
Fashion
Scaled Restraint
Trend cluster
Category
Compostable
Beauty
Beauty brands focus on compostable ingredients and packaging.
6.1
Trend score
Trend
What is the Compostable Beauty trend?
Compostable Beauty: With conscious consumerism on the rise, some beauty brands are updating their product range to include compostable or biodegradable packaging, as well as more eco-focused ingredients in their offerings.
Insight
The consumer insight behind the Compostable Beauty trend
Consumers have become more selective with their purchasing decisions as their concern about climate change grows. Increased awareness about the environment necessitates conscious consumers to revamp their day-to-day rituals and as a result, many look for new alternatives that better align with their newfound personal values.
Trend themes
Themes within the Compostable Beauty trend
Three behaviours holding the trend together01
Compostable Packaging
Beauty brands are looking at ways to use compostable packaging as part the green movement. The use of eco-friendly packaging is a trend that beauty brands are following to appease environmentally conscious consumers.
02
Plant-Based Skincare Products
Consumer demand for plant-based ingredients and organic skincare products is prompting beauty brands to offer such products. This is a trend that reflects the socially responsible values of conscious consumers.
03
Zero-Waste Packaging
Beauty brands are creating packaging that can be reused and is compostable. This trend addresses consumer cynicism about the beauty industry's contribution to the issue of waste and wasteful materials.
Industry implications
What the Compostable Beauty trend means for industry
Where the trend changes the playbookFor
Cosmetics and Skincare
The cosmetics and skincare industry is adapting to the green movement and creating eco-friendly products and packaging. The industry is responding to consumer demand and its own reputation as a leading contributor to waste materials.
For
Natural Beauty Products
The use of natural, plant-based ingredients in beauty products is gaining popularity. As consumers become more aware of the impact of chemicals on their skin, the natural beauty industry is becoming a significant player in skincare.
For
Sustainable packaging
Sustainability is a growing concern for consumers across industries. The beauty and skincare industry is taking a lead on creating zero-waste and compostable packaging that tries to reduce the environmental impact of their products.
Workshop question
How could your brand better align with its customers' personal values?
Trend signals
Trend signals for Compostable Beauty
Trend score 6.1 out of 10, from popularity 91%, activity 84%, freshness 9%.
Popularity91%
Activity84%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Compostable Beauty trend
4 featured examples from Oct 21, 2019 to May 13, 2020CategoryEco
Mushroom-Based Skincare Packaging
Wildsmith Skin's Product Duo Comes in a Compostable Box
The skincare industry is being disrupted by the use of eco-friendly and sustainable packaging materials and the demand for products with natural ingredients.
CategoryEco
Zero-Waste Beauty Packaging
Kjaer Weis' Red Edition is Refillable, Recyclable and Compostable
Introduce zero-waste packaging into the beauty and personal care industry to address the environmental impact of packaging waste.
CategoryEco
Plastic-Free Organic Skincare
Beauty Brand Studium Essentials Uses Plant-Based Ingredients
A growing market for brands to tap into the demand for plant-based and organic skincare products.
CategoryEco
Vegan Organic Anti-Aging Solutions
The House of Life Boasts an Eco-Friendly Line of Skin Products
Organic, vegan, and eco-friendly skincare products have increasingly become a popular consumer trend; skincare companies that prioritize sustainability and animal welfare will thr…
