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Away's 'Terminal A' Pop-Up Simulates a Fun Travel Experience

 - Aug 2, 2018
References: awaytravel & forbes
Packing a suitcase can be a stressful and unpleasant experience for some travelers but Away is hoping to get consumers to see packing in a new light at its airport-style pop-up called 'Terminal A.'

The entire pop-up is designed to emulate the airport experience but in a way that's enjoyable and free from frustration. After lining up at the check-in counter to pick up a passport and boarding pass, visitors have the option to purchase one of Away's innovative suitcases, get them customized and take advantage of a discount from Lyft for their next ride to the airport.

Away's Terminal A also features a humorous departures board, an airport security section with fun descriptions of items that travelers put in bins and a newsstand that offers exclusive accessories.