Packing a suitcase can be a stressful and unpleasant experience for some travelers but Away is hoping to get consumers to see packing in a new light at its airport-style pop-up called 'Terminal A.'
The entire pop-up is designed to emulate the airport experience but in a way that's enjoyable and free from frustration. After lining up at the check-in counter to pick up a passport and boarding pass, visitors have the option to purchase one of Away's innovative suitcases, get them customized and take advantage of a discount from Lyft for their next ride to the airport.
Away's Terminal A also features a humorous departures board, an airport security section with fun descriptions of items that travelers put in bins and a newsstand that offers exclusive accessories.
Why This Trend Is Growing
- Travel-themed Pop-ups
- Creating immersive spaces that simulate travel experiences to enhance the shopping process.
- Customizable Luggage
- Offering luggage items that can be personalized and adapted to users' preferences and needs.
- Retailtainment
- Blending retail and entertainment to provide unique and engaging shopping experiences.
Industries Being Reshaped
- Travel Retail
- Creating airport-style pop-up shops and immersive experiences for travelers to enhance the shopping process.
- Luggage Manufacturers
- Developing innovative luggage items that can be customized and personalized to users' needs and preferences.
- Retail
- Integrating entertainment elements into brick-and-mortar stores to provide unique and engaging shopping experiences for customers.
