Pre-packaged ramen is enhanced with nutritious ingredients
Trend - Typically known for being unhealthy but convenient, pre-packaged ramen is now being transformed to be more nutritious. Whether reducing harmful ingredients or incorporating ones that are actively healthy, these options provide more variety.
Insight - With work pressures, social and other responsibilities to take care of, consumers are finding less time for common rituals like cooking, and are seeking out products that will offer them a degree of convenience and efficiency. However, individuals are reluctant to compromise their health in order to do so and as a result, many are on the lookout for options that offer both convenience and nutrition.
Insight - With work pressures, social and other responsibilities to take care of, consumers are finding less time for common rituals like cooking, and are seeking out products that will offer them a degree of convenience and efficiency. However, individuals are reluctant to compromise their health in order to do so and as a result, many are on the lookout for options that offer both convenience and nutrition.
Workshop Question - How could your brand transform one of its products/service to appeal to a different demographic?
