Category
Lifestyle
Assisted Choices
Trend cluster
Category
Nutritious
Ramen
Pre-packaged ramen is enhanced with nutritious ingredients.
4.8
Trend score
Trend
What is the Nutritious Ramen trend?
Nutritious Ramen: Typically known for being unhealthy but convenient, pre-packaged ramen is now being transformed to be more nutritious. Whether reducing harmful ingredients or incorporating ones that are actively healthy, these options provide more variety.
Insight
The consumer insight behind the Nutritious Ramen trend
With work pressures, social and other responsibilities to take care of, consumers are finding less time for common rituals like cooking, and are seeking out products that will offer them a degree of convenience and efficiency. However, individuals are reluctant to compromise their health in order to do so and as a result, many are on the lookout for options that offer both convenience and nutrition.
Trend themes
Themes within the Nutritious Ramen trend
Three behaviours holding the trend together01
Healthy convenience
The trend of seeking convenience and efficiency without compromising on health is increasing, leading to opportunities for brands to introduce healthier options in pre-packaged food.
02
Clean and natural ingredients
Consumers are showing a preference for ingredients that are natural, non-GMO and free from artificial flavors or harmful chemicals, driving the need for products that offer these clean label benefits.
03
Plant-based
The rise in plant-based options is leading to innovative products that replace traditional ingredients with healthier and often more sustainable plant-based alternatives.
Industry implications
What the Nutritious Ramen trend means for industry
Where the trend changes the playbookFor
Packaged food
As consumers look for more convenience and health in their food, packaged food manufacturers can create healthier options that offer both.
For
Wellness
As consumers become increasingly health conscious, the wellness industry can capitalize on the trend by introducing products that promote healthy living and mindful consumption.
For
Sustainability
As consumers look for alternatives to meat-based products, the sustainability industry can introduce alternative plant-based options that offer healthy and environmentally friendly alternatives.
Workshop question
How could your brand transform one of its products/service to appeal to a different demographic?
Trend signals
Trend signals for Nutritious Ramen
Trend score 4.8 out of 10, from popularity 70%, activity 58%, freshness 16%.
Popularity70%
Activity58%
Freshness16%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the Nutritious Ramen trend
4 featured examples from Jan 5 to Jun 6, 2023CategoryLifestyle
On-Demand Ramen Machines
YKE Desktop Shows How to Use RFID for Making Ramen at CES 2023
The YKE Desktop cooking machine's on-demand ramen-making facility that uses RFID delivery offers a model of contactless food preparation in the food industry.
CategoryLifestyle
Co-Branded Viral Ramen
immi and TikTok Celeb CookingWithLynja Debut New Ramen
The food industry can explore innovative plant-based options and limited-edition collaborations to appeal to health-conscious consumers.
CategoryLifestyle
Healthy Instant Ramens
Immi Launches Healthy Instant Ramen -- Roasted "Pork" Tonkotsu
Instant noodle companies should consider developing new healthy and plant-based options to capitalize on the trend towards healthier alternatives.
CategoryLifestyle
Heat-and-Eat Ramen Kits
Crafty Ramen Brings Restaurant-Quality Ramen to the Freezer Aisle
The frozen food industry is ripe for disruptive innovation by offering meals that are both high-quality and convenient, with a focus on freshness and flavor.
