The New York Times is launching a new Digital Day Pass program to encourage people to get their news from the publication's website. This pass will grant access to the New York Times website for the day to anyone who buys a physical paper.
Each paper will include a unique keyword that the customer will text to a provided number, before being given a special link to activate their digital access. Custsomers can then go to NYTimes.com where they will have to create an account if they don't already have one, before enjoying access to content on the website until their access is revoked at midnight.
This Digital Day Pass initiative is designed to foster loyalty among people who buy their newspaper at the newsstand. "We also want to give newsstand customers a taste of all of the additional content available on NYTimes.com and our mobile apps, that they can't get with print," says the New York Times.
Digital Newspaper Passes
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