Curated cannabis dining events and workshops are informative and interactive
Trend - Cannabis-themed dining events and classes are on the rise as the recreational and medicinal plant is legalized across North America. These events are indicative of the continued normalization of cannabis into consumers' everyday lives, while also catering to their preference for interactive forms of education.
Insight - The growth of branded or themed educational spaces are on the rise as consumers seek out more knowledge on the various products, services, or professions they're interested in. The modern digital age has resulted in the rise of consumer knowledge as they have easy access to information about every brand they're interested in– thus having in-person sessions where the narrative is controlled and educational, allows for more constructive consumer engagement.
Insight - The growth of branded or themed educational spaces are on the rise as consumers seek out more knowledge on the various products, services, or professions they're interested in. The modern digital age has resulted in the rise of consumer knowledge as they have easy access to information about every brand they're interested in– thus having in-person sessions where the narrative is controlled and educational, allows for more constructive consumer engagement.
Workshop Question - Conceptualize an interactive workshop that your brand could use to inform its customers on its product/service.
Trend Themes
1. Branded Educational Spaces - Consumers seek out more knowledge, creating opportunities for brands to have in-person sessions where the narrative is controlled and educational.
2. Cannabis as Culinary Ingredient - As cannabis becomes legal across more American states, events and classes that spotlight the versatility and wellness benefits of cannabis as a culinary ingredient are gaining traction.
3. Sensory Dining Experiences - Consumers are seeking out more unique and immersive sensory dining experiences, including those that incorporate cannabis as an ingredient or theme.
Industry Implications
1. Hospitality - The hospitality industry can capitalize on the trend of sensory dining experiences by incorporating innovative themes and ingredients, such as cannabis, into their dining offerings.
2. Education - The trend of branded educational spaces presents opportunities for educators and professionals to create in-person educational experiences that cater to the interests of consumers seeking knowledge on various products, services, or professions.
3. Cannabis - The emerging cannabis industry can take advantage of the trend of cannabis as a culinary ingredient and create more products and experiences that highlight its versatility and wellness benefits in the culinary world.
