Category
Lifestyle
Routine Indulgence
Trend cluster
Category
Cannabis
Dining
Curated cannabis dining events and workshops are informative and interactive.
4.2
Trend score
What's Happening
What is the Cannabis Dining trend?
Cannabis Dining: Cannabis-themed dining events and classes are on the rise as the recreational and medicinal plant is legalized across North America. These events are indicative of the continued normalization of cannabis into consumers' everyday lives, while also catering to their preference for interactive forms of education.
Insight
The consumer insight behind the Cannabis Dining trend
The growth of branded or themed educational spaces are on the rise as consumers seek out more knowledge on the various products, services, or professions they're interested in. The modern digital age has resulted in the rise of consumer knowledge as they have easy access to information about every brand they're interested in– thus having in-person sessions where the narrative is controlled and educational, allows for more constructive consumer engagement.
Evidence
Examples of the Cannabis Dining trend
CategoryLifestyle
Immersive Cannabis Dining Events
Dirt Hosts Micro-Dosed High Dining Experiences in Toronto
The cannabis industry can expand its offerings by developing and marketing micro-dosed cannabis products specifically for use in high dining experiences.
CategoryLifestyle
Curated Cannabis Dining Events
Herbal Notes Hosts a Culinary Cannabis Speakeasy Event Series
Disruptive innovation opportunity: Develop new cannabis products and experiences that cater to the growing demand for cannabis-infused culinary and wellness experiences.
CategoryLifestyle
Cannabis-Focused Cooking Classes
The Cannabis Cooking Company Offers Educational Cooking Classes
Industry can explore the incorporation of cannabis-infused products into their offerings, ranging from restaurants to packaged foods.
CategoryLifestyle
Artisan CBD Dinner Parties
Celebrity Chef Scotley Innis' Dinner Event Served Up Elevated Eats
Restaurants can tap into the growing demand for unique dining experiences by incorporating CBD-infused dishes into their menus.
Workshop question
Conceptualize an interactive workshop that your brand could use to inform its customers on its product/service.
Trend themes
Themes within the Cannabis Dining trend
Three behaviours holding the trend together01
Branded Educational Spaces
Consumers seek out more knowledge, creating opportunities for brands to have in-person sessions where the narrative is controlled and educational.
02
Cannabis as Culinary Ingredient
As cannabis becomes legal across more American states, events and classes that spotlight the versatility and wellness benefits of cannabis as a culinary ingredient are gaining traction.
03
Sensory Dining Experiences
Consumers are seeking out more unique and immersive sensory dining experiences, including those that incorporate cannabis as an ingredient or theme.
Industry implications
What the Cannabis Dining trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry can capitalize on the trend of sensory dining experiences by incorporating innovative themes and ingredients, such as cannabis, into their dining offerings.
For
Education
The trend of branded educational spaces presents opportunities for educators and professionals to create in-person educational experiences that cater to the interests of consumers seeking knowledge on various products, services, or professions.
For
Cannabis
The emerging cannabis industry can take advantage of the trend of cannabis as a culinary ingredient and create more products and experiences that highlight its versatility and wellness benefits in the culinary world.
Trend signals
Trend signals for Cannabis Dining
Trend score 4.2 out of 10, from popularity 72%, activity 45%, freshness 8%.
Popularity72%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
