Dirt is a Toronto-based lifestyle brand specializing in micro-dosed, high dining events that fuse high-quality cannabis products with music and good friends. Each dinner event is hosted inside a comfortable and friendly space and in collaboration with "renowned chefs, highlighting their influences and experiences with cannabis."
Additionally, Dirt hosts its high dining events inside local eateries with an Instagram-friendly feel and aims to fulfill consumers' growing desire for sensory dining options. Thanks to Canada's recent legalization of cannabis, past stigmas associated with the herb are slowly fading, leaving room for more open conversations surrounding its use as both a wellness aid and culinary ingredient.
This social shift has lead to the increase of cannabis-centric businesses opportunities both in Toronto and Canada-wide.