Charities that aim to provide companionship are spotlighted
Trend - With experts now describing the rise of self-reported loneliness an "epidemic," charities that aim to offer companionship are being spotlighted by brands and consumers alike. These initiatives cater to those looking to get involved in positive community programs, while also countering the loneliness that comes with digital and social isolation in cities.
Insight - Peer and community support is extremely important for consumers, particularly in the modern age where political issues, climate anxiety, urban living, and professional burnout are increasingly impacting their mental and physical health. Thus, people are seeking out solutions that create connections between themselves and others–offering both temporary and long-term benefits.
Insight - Peer and community support is extremely important for consumers, particularly in the modern age where political issues, climate anxiety, urban living, and professional burnout are increasingly impacting their mental and physical health. Thus, people are seeking out solutions that create connections between themselves and others–offering both temporary and long-term benefits.
Workshop Question - How could your brand align itself with positive initiatives within its community?
4 Featured, 33 Examples:
70,547 Total Clicks
Date Range:
Dec 18 — Sep 19
Trending:
Average
Consumer Insight Topics:
