Skin-enhancing products cater to people who follow keto diets
Trend - With the ketogenic diet growing in popularity, beauty brands are beginning to offer alternatives that suit the lifestyle. These offerings usually come as ingestible products that aim to enhance the user's appearance and are accommodating to consumers who follow keto meal plans.
Insight - Consumers who partake in special lifestyle regimes seek out offerings that suit their needs across the board. As more individuals begin to partake in rituals that offer preventative cosmetic enhancements, a demand arises for more inclusion in this space for consumers who are more restricted in their chance to do so, whether that be because of a lifestyle choice or a health necessity.
Insight - Consumers who partake in special lifestyle regimes seek out offerings that suit their needs across the board. As more individuals begin to partake in rituals that offer preventative cosmetic enhancements, a demand arises for more inclusion in this space for consumers who are more restricted in their chance to do so, whether that be because of a lifestyle choice or a health necessity.
Workshop Question - How could your brand better cater to those who have niche lifestyles and preferences?
Trend Themes
-
Specialized Products for Lifestyle Regimes — As consumers partake in specific lifestyle choices or regimes, there is a growing demand for products that cater to their specific needs in every aspect, creating potential for disruptive innovation opportunities.
-
Keto-friendly Products — As the popularity of the ketogenic diet grows, there is an increasing demand for products that cater to this diet, creating potential for disruptive innovation opportunities.
-
All-in-one Supplements — Consumers are seeking out optimized health products that are convenient and all-encompassing, creating potential for disruptive innovation opportunities in the supplement industry.
Industry Implications
-
Beauty Industry — The beauty industry has the potential to cater to consumers with specialized lifestyle regimes such as the keto diet, creating innovative products in ingestible formats.
-
Supplement Industry — The supplement industry has the potential to create keto-friendly, all-in-one supplements that will cater to specialized lifestyles of consumers seeking optimized health.
-
Food Industry — The food industry has the potential to cater to specialized diets such as the ketogenic diet and create food products that will make it more convenient for busy consumers to maintain optimized health.
