Category
Lifestyle
Assisted Choices
Trend cluster
Category
Keto
Skin
Skin-enhancing products cater to people who follow keto diets.
2.4
Trend score
Trend
What is the Keto Skin trend?
Keto Skin: With the ketogenic diet growing in popularity, beauty brands are beginning to offer alternatives that suit the lifestyle. These offerings usually come as ingestible products that aim to enhance the user's appearance and are accommodating to consumers who follow keto meal plans.
Insight
The consumer insight behind the Keto Skin trend
Consumers who partake in special lifestyle regimes seek out offerings that suit their needs across the board. As more individuals begin to partake in rituals that offer preventative cosmetic enhancements, a demand arises for more inclusion in this space for consumers who are more restricted in their chance to do so, whether that be because of a lifestyle choice or a health necessity.
Trend themes
Themes within the Keto Skin trend
Three behaviours holding the trend together01
Specialized Products for Lifestyle Regimes
As consumers partake in specific lifestyle choices or regimes, there is a growing demand for products that cater to their specific needs in every aspect, creating potential for disruptive innovation opportunities.
02
Keto-Friendly Products
As the popularity of the ketogenic diet grows, there is an increasing demand for products that cater to this diet, creating potential for disruptive innovation opportunities.
03
All-In-One Supplements
Consumers are seeking out optimized health products that are convenient and all-encompassing, creating potential for disruptive innovation opportunities in the supplement industry.
Industry implications
What the Keto Skin trend means for industry
Where the trend changes the playbookFor
Beauty Industry
The beauty industry has the potential to cater to consumers with specialized lifestyle regimes such as the keto diet, creating innovative products in ingestible formats.
For
Supplement Industry
The supplement industry has the potential to create keto-friendly, all-in-one supplements that will cater to specialized lifestyles of consumers seeking optimized health.
For
Food Industry
The food industry has the potential to cater to specialized diets such as the ketogenic diet and create food products that will make it more convenient for busy consumers to maintain optimized health.
Workshop question
How could your brand better cater to those who have niche lifestyles and preferences?
Trend signals
Trend signals for Keto Skin
Trend score 2.4 out of 10, from popularity 38%, activity 25%, freshness 9%.
Popularity38%
Activity25%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Keto Skin trend
5 featured examples from Nov 23, 2018 to May 16, 2019CategoryLifestyle
Instant Chaga Tea Kits
Wild Remedies' Premium Instant Chaga Tea Beautifies While Boosting Immunity
The health and wellness industry can explore disruptive innovation opportunities by creating unique products that harness the potential of immunity-boosting ingredients like chaga…
CategoryLifestyle
All-in-One Protein Powders
Orgain's Keto Collagen Protein Powder Balances Protein & Fat
Disruptive innovation opportunity: Explore the integration of collagen and keto-friendly ingredients into nutritional supplements for targeted health benefits.
CategoryLifestyle
Keto-Friendly Collagen Powders
The Perfect Keto Grass-Fed Keto Collagen Supplement is Supportive
The growing demand for keto-friendly and collagen enriched health supplements creates disruptive innovation opportunities for the health supplement industry to cater to health con…
CategoryLifestyle
Beautifying Collagen Supplements
Garden of Life's Collagen Beauty Line Supports Radiance
Innovating the dietary supplement industry by offering non-GMO, organic, and keto/paleo-friendly ingredients.
CategoryLifestyle
Energizing Pre-Workout Supplements
Naked Nutrition Naked Energy Contains Just 10 Ingredients
The health supplements industry can capitalize on the trend of minimal ingredient supplements by creating products that align with consumer desires for clean label options.
