Category
Lifestyle
Assisted Choices
Trend cluster
Category
Intuitive
Roadside
Auto services up-level their assistance services with AI.
2.4
Trend score
Trend
What is the Intuitive Roadside trend?
Intuitive Roadside: Electric vehicles, traditional cars, and autonomous vehicles are roaming the roads, and all require maintenance. Proactive AI apps, self-charging batteries, and multilingual roadside apps are paving the way for the future of the auto industry.
Insight
The consumer insight behind the Intuitive Roadside trend
Many consumers are unfamiliar with best practices regarding the maintenance needs of electrically powered vehicles. This is because, for many electric vehicle owners, it is their first time owning this type of vehicle. These same consumers still want to feel safe on the road and look for tools that accomplish this.
Trend themes
Themes within the Intuitive Roadside trend
Three behaviours holding the trend together01
Proactive AI apps for Auto Maintenance
The future of the auto industry lies in proactive AI apps, self-charging batteries, and multilingual roadside apps.
02
Streamlined Roadside Assistance Apps
Electric car owners seek a more efficient and effortless experience, and Tesla's Roadside Assistance app has made strides in that direction.
03
Handy EV Assistance Services
As more consumers are opting for electric vehicles, partnerships like the one between ARC Europe and EVBox are meeting that demand with 24/7 customer tech support at EV charging stations.
Industry implications
What the Intuitive Roadside trend means for industry
Where the trend changes the playbookFor
Auto Services
Auto service providers can utilize AI and multilingual roadside assistance apps to improve the car ownership experience for their customers.
For
EV Services
Partnerships that address the demand for electric vehicles provide an opportunity to ease the shift and offer customers reliable support.
For
Robotic Taxi Apps
Companies like Waymo are making strides towards comprehensive self-driving car services through improved apps and features like the ability for users to honk the horn of the car on the app.
Workshop question
How is advanced technology broadening your brand's product/service line?
Trend signals
Trend signals for Intuitive Roadside
Trend score 2.4 out of 10, from popularity 38%, activity 25%, freshness 9%.
Popularity38%
Activity25%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Intuitive Roadside trend
5 featured examples from Nov 21, 2016 to Dec 10, 2019CategoryAutos
Handy EV Assistance Services
ARC Europe and EVBox Propel the Switch to Electric Vehicles Forward
ARC Europe's partnership with EVBox presents an opportunity for disruptive innovation in the roadside assistance services industry as electric vehicles become more prevalent.
CategoryAutos
Streamlined Roadside Assistance Apps
The Tesla App Boasts New Updates That Make It More Convenient
The automotive industry can leverage the integration of advanced roadside assistance features in vehicle apps to enhance customer experience and differentiate their offerings.
CategoryAutos
Car Maintenance Concierge Apps
'Volvo Concierge Services' Gives Owners Remote Access to Car Care
Car maintenance concierge apps are disrupting the automotive services industry, providing car owners with convenient and on-demand access to services like car washes and maintenan…
CategoryAutos
Robotic Taxi Apps
The Waymo App is Now Available on the App Store for Those in the Phoenix Area
The availability of self-driving car services through apps like Waymo highlights the disruptive innovation opportunity for the transportation industry to adopt and integrate auton…
CategoryAutos
Multilingual Roadside Assistance Apps
Maserati & Digital Assist Offer a Peace of Mind to Everyone
Implementing multilingual options in automotive services to cater to the needs of non-English speaking customers and improve brand perception.
