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Quick Cosmetic

Cosmetic products are designed for quick application

Trend - With many consumers prioritizing quick morning routines, brands in the cosmetic space are reacting by offering products that speed up the process of applying makeup. Whether in multipurpose items or easily applied formats, this shift caters specifically to consumers who prioritize both convenience and quality in their daily rituals.

Insight - As consumers take on numerous duties—from work and social obligations to activities that are beneficial to one's mental and physical wellbeing—many experience that they do not have enough time throughout the day and as a result, look for opportunities to save time where possible. This focus is mostly placed on recurring daily rituals, as many consumers look to make these processes more efficient, without sacrificing quality.
Workshop Question - How could your brand's product/service be made more convenient for its customers?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 89 Examples:
108,841 Total Clicks
Date Range:
Dec 17 — Aug 20
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Five-Minute Makeup Sets
Five-Minute Makeup Sets
The Carmindy Beauty 5-Piece Collection Creates an Easy, Polished Look
Makeup artist Carmindy who rose to fame on TLC’s What Not to Wear is now launching her own line of makeup products that includes a five-piece collection of products for creating an effortless... MORE
Makeup Remover Markers
Makeup Remover Markers
TPSY's 'Be Gone' Makeup Remover Pen Removes Cosmetics with Argan Oil
As an alternative to using liquid makeup removers or wipes, which can be harsh and drying to the skin, consumers are exploring other formats like balms, mists, solid sticks and even makeup remover... MORE
Cooling Cheek Tints
Cooling Cheek Tints
Arrow's Liquid Blush Has a Refreshing Effect When Applied
Birchbox’s in-house beauty brand Arrow recently dropped a new version of liquid blush with a refreshed formula that makes its Cooling Cheek Tint even easier to apply and blend. Most noticeably,... MORE
Multipurpose Plumping Creams
Multipurpose Plumping Creams
Glossier Bubblewrap is a Two-in-One Eye and Lip Cream
Glossier Bubblewrap is the cult beauty brand’s first-ever eye cream and it can actually also be used as a lip treatment. The new skincare product from glossier specifically addresses the fact... MORE
Stackable Lip Pens
Stackable Lip Pens
Jordana Lip ColorStax Contains a Balm, Lipstick, Lip Topper & More
Jordana Cosmetics created a unique lip pen that reminds of a multi-point pencil with interchangeable pieces that can be connected and stacked one atop another. The Jordana Lip ColorStax offers a... MORE
Makeup Corrector Pens
Makeup Corrector Pens
Clarins' Corrector Pen Touches Up Eyes and Lips on the Go
Clarins’ Make-Up Corrector Pen helps to fix eye and lip makeup on the go with a precision tip. Unlike wipes that can be used to remove makeup from the entire surface of the face all at once,... MORE
Skincare Serum Sprays
Skincare Serum Sprays
Neogen's H2 Dermadeca Serum Spray Can Be Lightly Spritzed onto the Face
Like a gentle face mist, Neogen’s H2 Dermadeca Serum Spray can lightly be spritzed over the face to provide a quick, easy and mess-free way to hydrate and repair the skin.  The spray... MORE
play_circle_filled Multipurpose Radiance Oils
Multipurpose Radiance Oils
The 'Glow Ahead Face Oil' May Also Be Used on Cuticles, Hair & More
The Glow Ahead Face Oil from Wander Beauty is a multitasking product that has applications beyond the face. While the lightweight and fast-absorbing product may indeed be used to nourish the face... MORE
Clickable Tanning Pens
Clickable Tanning Pens
The James Read Gradual Tan Click & Glow Tan Drops Support Customization
The James Read Gradual Tan Click & Glow Tan Drops is being introduced as a new kind of tanning gadget that’s not only extremely portable but also supportive of giving users more... MORE
play_circle_filled Cooling Undereye Pens
Cooling Undereye Pens
Sisley Paris' Black Rose Eye Contour Fluid Boosts Microcirculation
Sisley Paris’ Black Rose Eye Contour Fluid is a compact skincare product that helps to support the delicate undereye area with the ultra-nourishing extracts of black rose, chlorella and red... MORE

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