As an alternative to using liquid makeup removers or wipes, which can be harsh and drying to the skin, consumers are exploring other formats like balms, mists, solid sticks and even makeup remover pens.
TPSY is a new brand from South Korea that appeals to fans of K-beauty, minimalism and nostalgia all at once with its inventive products. The brand's ingenuity can be seen in products like its 'Be Gone Makeup Eraser,' which looks indistinguishable from a marker that one might find in a set of school supplies.
With its felt tip, the marker-shaped makeup eraser is designed to quickly and precisely remove makeup with skin-nourishing argan and jojoba oils. A number of mainstay skincare and cosmetics are now being reimagined in new forms, particularly ones that introduce solid, mess-free formulas for on-the-go use.