The James Read Gradual Tan Click & Glow Tan Drops Support Customization
Laura McQuarrie — April 21, 2020 — Fashion
References: jamesreadtan & glamourmagazine
The James Read Gradual Tan Click & Glow Tan Drops is being introduced as a new kind of tanning gadget that's not only extremely portable but also supportive of giving users more flexibility and customization. The next-gen tanning gadget is touted as "concentrated, on-the-go, multi-vitamin tanning drops" as the formula contains encapsulated Vitamin C for brightening benefits along with hydrating hyaluronic acid.
The James Read Gradual Tan Click & Glow Tan Drops boasts pen-like packaging that's clickable, which makes it easy to enhance a favorite moisturizer, SPF or a serum with a touch of bronze color. Thanks to this unique format, consumers have a great deal of control over the color of the finished result.
Image Credit: James Read
The James Read Gradual Tan Click & Glow Tan Drops boasts pen-like packaging that's clickable, which makes it easy to enhance a favorite moisturizer, SPF or a serum with a touch of bronze color. Thanks to this unique format, consumers have a great deal of control over the color of the finished result.
Image Credit: James Read
Trend Themes
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Clickable Tanning Pens — The trend towards clickable and customizable tanning pens presents an opportunity for beauty companies to offer innovative, portable and personalized tanning solutions.
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Multi-functional Beauty Products — The development of products that combine tanning agents with skin-boosting ingredients like vitamin C and hyaluronic acid create disruptive innovation opportunities for multi-functional beauty products.
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DIY Beauty — The rising popularity of DIY beauty trends encourages the development of tanning pens that allow users to control the level of color and customize their tanning experience.
Industry Implications
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Beauty and Personal Care — The beauty industry can leverage the clickable tanning pen trend to develop new, innovative, and more personalized tanning options.
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Skincare — The integration of skin-enhancing ingredients in tanning pens presents an opportunity for skincare companies to offer multi-functional products that provide both tan and skincare benefits.
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Wellness and Self-care — The DIY beauty trend and the growing demand for self-care products create disruptive innovation opportunities for companies to develop tanning pens that allow for a more personalized and natural-looking tan, enhancing consumers' overall wellness and confidence.
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