These December 2019 interactive trends span from festive soda truck tours to immersive tea marketing.
In anticipation of the holiday season, many brands are working to create immersive retail spaces, campaigns, and events to engage and attract consumers during this busy time of year. One standout includes cult-favorite jewelry brand Mejuri's Vault experience that has fans follow a maze-inspired layout to see the direct-to-consumer brand's holiday collection. It also featured several memorable social media moments for visitors to create user-generated content.
Another disruptive retail experience from the December 2019 interactive trends includes the UK Coca-Cola Christmas Truck Tour that spreads holiday cheer with samples and photo opportunities. The immersive experience will also encourage recycling while helping the community -- for each can that's recycled at their truck, Coca-Cola will donate 10p to a local homelessness charity.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
