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Top 50 Interactive Trends in December

From Festive Soda Truck Tours to Immersive Tea Marketing

— December 14, 2019 — Autos
These December 2019 interactive trends span from festive soda truck tours to immersive tea marketing.

In anticipation of the holiday season, many brands are working to create immersive retail spaces, campaigns, and events to engage and attract consumers during this busy time of year. One standout includes cult-favorite jewelry brand Mejuri's Vault experience that has fans follow a maze-inspired layout to see the direct-to-consumer brand's holiday collection. It also featured several memorable social media moments for visitors to create user-generated content.

Another disruptive retail experience from the December 2019 interactive trends includes the UK Coca-Cola Christmas Truck Tour that spreads holiday cheer with samples and photo opportunities. The immersive experience will also encourage recycling while helping the community -- for each can that's recycled at their truck, Coca-Cola will donate 10p to a local homelessness charity.
8
Score
Popularity
Activity
Freshness
50
World Hunger-Combating Campaigns
World Hunger-Combating Campaigns
IFAD Starts a Global Dance Challenge to Combat Worldly Issues
<
49
Branded Men's Health Initiatives
Branded Men's Health Initiatives
Mr. Peanut & Queer Eye's Jonathan Van Ness Teamed Up for Movember
<
48
Day of the Dead Documentaries
Day of the Dead Documentaries
Jose Cuervo Made a Day of the Dead Documentary Highlighting a Town
<
47
Interactive Video Platform Ads
Interactive Video Platform Ads
YouTube Added Interactive Shoppable Ads with Sitelink Extensions
<
46
Automotive Music Festivals
Automotive Music Festivals
Land Rover Will Host a Music Festival to Promote Its Defender SUV
<
45
Expressive Social Skincare Ads
Expressive Social Skincare Ads
Clean & Clear Turns to Social Media to Launch the Apna Swag Ad
<
44
Branded Cycling Podcasts
Branded Cycling Podcasts
Trek's 'Better with Bikes' Podcast Will Feature Famous Athletes and More
<
43
Immersive Tea Marketing
Immersive Tea Marketing
Tazo Tea Launched a Camp Experience in Staten Island with the RZA
<
42
Mobile AR Holiday Promotions
Mobile AR Holiday Promotions
Coca-Cola is Using AR-Activated Cans for a Holiday Promotion
<
41
Interactive AR Food Ads
Interactive AR Food Ads
Panera Bread Launched Mobile AR Ads with Nutritional Information
<
40
Shoppable Video Ad Campaigns
Shoppable Video Ad Campaigns
eBay Will Sponsor Shoppable Video Ads for a Verizon Ad Campaign
<
39
Live-Streamed Product Releases
Live-Streamed Product Releases
Betabrand Created an Interactive Feed for People to View Releases
<
38
Inclusive Love Awareness Campaigns
Inclusive Love Awareness Campaigns
PFI and Love Matters India Launched #CoolNotFool on TikTok
<
37
Clothing Brand Playlists
Clothing Brand Playlists
Vans Partnered with Spotify to Add a Custom Playlist on the Platform
<
36
Sea-Themed Fundraisers
Sea-Themed Fundraisers
Toronto's 2019 Boobyball Raised Funds and Awareness for Breast Cancer
<
35
Interactive Conference Content
Interactive Conference Content
TimePlay Partnered with Future Festival to Bring Keynotes to Life
<
34
Charitable Discount Promotions
Charitable Discount Promotions
Solo New York Gives You $15 Off When You Donate Your Used Bags
<
33
Newly Single Hair Salons
Newly Single Hair Salons
Pantene Launched the Interactive Popup Called the Breakup Salon
<
32
Holiday-Themed AR Ads
Holiday-Themed AR Ads
Kohl's Enables Snapchat Users to Virtually Browse Exclusive Holiday Products
<
31
Croissant-Shaped Baby Pillows
Croissant-Shaped Baby Pillows
Cheddar's Scratch Kitchen is Offering a Croissant-Themed Gift Bundle
<
30
Bacon-Branded Weighted Blankets
Bacon-Branded Weighted Blankets
Oscar Mayer Created a 'BAEcon Blanket' for the Winter Months
<
29
Restaurant-Branded Home Goods
Restaurant-Branded Home Goods
The #ChilisMyHouse Starter Pack is Filled with Some Great Swag
<
28
Sausage-Flavored Candy Canes
Sausage-Flavored Candy Canes
Jimmy Dean is Offering Sausage-Flavored Candy Canes This Holiday
<
27
Poverty-Reduction Campaigns
Poverty-Reduction Campaigns
United Way's Unignorable Tower Campaign Highlights Poverty in the GTA
<
26
Branded Basketball Pizza Popups
Branded Basketball Pizza Popups
BuzzFeed and Chase Launched a New York Knicks-Themed Pizza Parlor
<
25
Private TV-Viewing Boxes
Private TV-Viewing Boxes
The HBO Box Offers a Private Place to Watch Favorite Shows
<
24
Reconfiguring Nostalgic Stories
Reconfiguring Nostalgic Stories
An Interview with Susan Brandt, President of Dr. Seuss Enterprises
<
23
Festive Soda Truck Tours
Festive Soda Truck Tours
The Coca-Cola Christmas Truck Tour Kicks Off on November 15
<
22
Educational Cocktail Pop-Ups
Educational Cocktail Pop-Ups
Tequila Patrón x Milagro Cantina Offers an Experience in Toronto
<
21
Social Media Tourism Campaigns
Social Media Tourism Campaigns
Penang Global Tourism Announced a Partnership with TikTok
<
20
Fundraising Insect Influencers
Fundraising Insect Influencers
The World's First Bee Influencer is on a Mission to Save the Bees
<
19
Interactive Video Fashion Campaigns
Interactive Video Fashion Campaigns
Guess & TikTok Launched Its #InMyDenim Challenge in September
<
18
Branded Recipe Text Generators
Branded Recipe Text Generators
Rao's Will Send You a Recipe If You Text the Brand a Food Emoji
<
17
Interactive Video Beauty Campaigns
Interactive Video Beauty Campaigns
TikTok and Too Faced Join to Launch the #TFDamnGirl Campaign
<
16
Sustainability-Focused Virtual Experiences
Sustainability-Focused Virtual Experiences
adidas Created an AR Activation at Its Flagship
<
15
Multi-Media Tourism Campaigns
Multi-Media Tourism Campaigns
The Indonesian Ministry of Tourism Partnered with TikTok on Tourism
<
14
Social Media Tourism Promotions
Social Media Tourism Promotions
Dubai Tourism Partnered with TikTok on a Social Media Campaign
<
13
Experiential Black Friday Pop-Ups
Experiential Black Friday Pop-Ups
Amazon is Opening 'The Home of Black Friday' for Four Days
<
12
Aura-Analyzing Cocktail Pop-Ups
Aura-Analyzing Cocktail Pop-Ups
Tanqueray Suggests Drinks with Facial Recognition Technology
<
11
Social Media Tourism Campaigns
Social Media Tourism Campaigns
The Vietnam Society of Travel Agents partnered with TikTok
<
10
Social Media Snack Challenges
Social Media Snack Challenges
Kind Launched a TikTok Challenge Promoting Its Simple Crunch Bars
<
9
Game Show-Style Sporting Events
Game Show-Style Sporting Events
Nike's Track and Field Event Fuses Music, Culture & Fashion
<
8
Virtual Holiday Pop-Ups
Virtual Holiday Pop-Ups
Kohl's Holiday Pop-Up Lets Snapchat Users Experience the Event
<
7
Multi-Sensory Music Campaigns
Multi-Sensory Music Campaigns
Spotify and Tic Tac's 'Hear For It' Expresses Refreshment with Sound
<
6
Social Media Merchandise Promotions
Social Media Merchandise Promotions
DVD Netflix Will Send Company Merchandise to Its Followers
<
5
All-in-One Mobile Cocktail Kits
All-in-One Mobile Cocktail Kits
The Wild Turkey 101 Old Fashioned Barpack Has a Built-In Bar
<
4
Fragranced Festive Pop-Ups
Fragranced Festive Pop-Ups
Tiffany's Holiday Ice Rink is Paired with a Scented Display
<
3
Photography Lab Pop-Ups
Photography Lab Pop-Ups
Polaroid's Pop-Up Shows Off Smartphone Photos and the Polaroid Lab
<
2
Vault-Themed Jewelry Pop-Ups
Vault-Themed Jewelry Pop-Ups
Mejuri Launched a Maze-Inspired Vault Experience in New York City
<
1
Unique Candle Scent Samplers
Unique Candle Scent Samplers
Otherland Offers a Collection of Five Coasters That are Scented
<