Skincare brand Clean & Clear launches its 'Unbottle Apna Swag' campaign in an interactive manner, promoting limited edition bottles in a fun way. The marketing approach launches in India and appeals to a younger audience, encouraging users to capture their personalities.
The engagement factor exists through social platforms, communicating with teenage girls as they unbottle their Clean & Clear Apna Swag on TikTok. The challenge is to produce their own personality rap to proudly share their stories and join the content. The foaming face ash features different personalities on the bottles -- this includes fun, Bindaas, Bakbak, Foodie, and Padhaku. Each personality has its own video to drive relatability amongst the young audience.
Image Credit: Clean & Clear