Trek Bicycle is launching its 'Better with Bikes' podcast, where famous athletes and others will discuss their love of cycling. The 'Better with Bikes' podcast will be hosted by Trek Vice President of HR and IT, Mark Joslyn. The podcast will be available across a number of different platforms, including Apple Podcasts, Spotify, Stitcher and more.
Notable guests on Trek's podcast will include Brett Farve, the Hall of Fame Quarterback, and Bo Jackson, the two-sport star in baseball and football. Other guests will include Luca Guercilena, who is the GM of the Trek-Segafredo bicycle racing team. As well as Monica Garrison, the founder of Black Girls Do Bike.
The podcast will provide an avenue for the brand to interact with its customer base in an authentic way. Additionally, the line up of guests could entice non-cyclists to listen.
Image Credit: Trek Bikes
Key Themes Behind This Trend
- Branded Podcasts
- Brands can leverage the popularity of podcasts to engage with their audience in an authentic way.
- Celebrity Endorsements
- Featuring famous athletes and personalities can attract a wider audience and increase brand visibility.
- Niche Sports Enthusiast Marketing
- Targeting specific sports enthusiasts, like cycling or Black Girls Do Bike, can build brand loyalty and establish a niche market.
Where This Applies
- Sports Apparel
- Podcasts can be used as a marketing tool to showcase a brand's commitment to a particular sport and its lifestyle.
- Athletic Accessories
- Celebrity endorsements and authentic brand messaging through podcasts can increase demand for a brand's products within the sports industry.
- Podcast Advertising
- Partnering with brands to produce branded podcasts can be a lucrative business opportunity for podcast producers and advertising agencies.
