YouTube added shoppable ads to the platform, which can be accessed in both the home page and search results. According to the company, approximately two thirds of consumers state that online video content influences their purchases, and 90% of that sample state they have found new products on YouTube. YouTube's research shows the impact video platforms can have on consumer behaviors.
The company announced the shoppable ads in a blog post, and users will see different ads based on their browsing and search history. Additionally, the ads will be interactive and provide users with things like store locations and more. Advertisers will also be able to add sitelink extensions to ads, which allows consumers to be directed to deals or catalogs. YouTube ran tests for sitelink extensions and found that advertisers had a 23% increase in conversions after sitelink extensions were added.
Image Credit: YouTube