Coca-Cola launched AR-activated cans as part of a holiday promotion. Customers are able to scan some of the company's products using the Coca-Cola app. The app will then display one of the Coca-Cola polar bears, which will either be sledding, throwing snowballs, or in a light show. Customers also have the ability to scan two cans, and the app will display the bears doing a rendition of Jingle Bells. The Coca-Cola app is free to download and is available to both iPhone and Android users.
The AR-activated cans were created by a collaboration between Coca-Cola Digital Platforms and Tactic Studio. The company previously used AR technology as part of ad campaigns that target younger consumers. Coca-Cola's 'It's a Thing' campaign had consumers use billboards to access mobile content.
Image Credit: Coca-Cola
What Makes This Trend Stand Out
- Ar-activated Cans
- Disruptive innovation opportunity: Capitalizing on the growing trend of augmented reality to create interactive and engaging experiences for customers.
- Mobile AR Promotions
- Disruptive innovation opportunity: Leveraging the power of mobile augmented reality to enhance promotional campaigns and create unique brand experiences.
- AR Technology in Ad Campaigns
- Disruptive innovation opportunity: Incorporating augmented reality technology into advertising campaigns to attract and engage younger consumers.
Sectors Adopting This
- Beverage
- Disruptive innovation opportunity: Adopting augmented reality technology in beverage industry promotions and marketing strategies to stand out in a competitive market.
- Mobile App
- Disruptive innovation opportunity: Developing mobile applications with augmented reality features to offer immersive and interactive experiences to users.
- Advertising
- Disruptive innovation opportunity: Utilizing augmented reality technology in advertising campaigns to create more captivating and memorable brand messaging.
