Alongside a billion-dollar market for physical sneakers, imaginative and otherworldly virtual sneaker innovations are now being created to satisfy consumers' desire for ownership, exclusivity and novelty in a new way. Virtual fashion
Many virtual sneakers are being released digitally as NFTs, or non-fungible tokens, and these designs give people the power to dress up themselves or their digital avatars.
Luxury brands like Gucci are reaching new audiences—Gen Z in particular—with virtual sneakers that are offered at much more accessible price points than a physical pair of sneakers from the label. Oftentimes, the virtual sneakers are paired with physical releases, both of which have the potential to be collected and traded on the booming sneaker marketplace.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
