NFT-based fashion brand CryptoKickers and NBA veteran Wilson Chandler signed a completely virtual shoe deal, making history for the future of digital assets and fashion alike. The brand focuses its efforts on creating "Footwear for the New World" and as Wilson Chandler says, "I think these guys are positioned to build a Nike-sized fashion business for virtual worlds."
There are 21 pairs of Wilson Chandler 1s that have been newly released and each one-of-a-kind design is individually numbered. Priced starting at 0.021 ETH (~$44.07 USD), the virtual sneakers help to support the rainforest preservation nonprofit Cool Earth and Chandler will be donating all his proceeds to the Benton Harbor Community Development Corporation.
CryptoKickers is expanding its presence with retail stores in several virtual worlds, including CryptoVoxels and Sandbox.
Why This Trend Is Growing
- Virtual Fashion
- Virtual fashion presents the opportunity for designers to create one-of-a-kind pieces without traditional production limitations.
- Nft-based Retail
- NFT-based retail has the potential to disrupt the way we view and purchase fashion, as ownership becomes less focused on physical items.
- Virtual Retail Stores
- Virtual retail stores provide brands with new channels to reach customers and offer unique experiences that traditional brick-and-mortar stores cannot.
Industries Being Reshaped
- Fashion
- The fashion industry has an opportunity to embrace virtual design and NFT-based ownership to reach new audiences and create innovative products.
- Cryptocurrency
- The rise of NFTs and virtual assets within the cryptocurrency industry presents new opportunities for retail and ownership beyond traditional currency.
- Virtual Reality
- As virtual worlds continue to gain popularity, the virtual reality industry has the potential to create new ways for individuals to interact with brands and products in a digital space.
