On the official Gucci app, users can now try on AR luxury sneakers just by pointing a mobile device's camera at their feet. The augmented reality app's features were developed with Belarus-based start-up Wannaby, which builds "AR commerce” experiences.
The Gucci app now gives consumers the ability to virtually try on a pair of Gucci's coveted Ace sneakers and potentially even share the visuals on social media or text message if desired. With machine learning algorithms that calculate space, lighting and textures, consumers are able to experience a realistic representation of what it would be like to physically try on a pair of the luxury shoes. While luxury sneakers may only be purchased by some, the AR feature lets everyone indulge in the fantasy of seeing a pair on their own feet.
Photo Credits: designboom, apps.apple
Why This Trend Is Growing
- AR Luxury Sneakers
- The integration of augmented reality technology into luxury sneaker apps allows users to virtually try on high-end shoes, enhancing the online shopping experience.
- AR Commerce
- The development of AR commerce experiences, such as virtual try-on features, presents disruptive innovation opportunities in the retail industry, revolutionizing how consumers interact with products.
- Machine Learning Algorithms
- The use of machine learning algorithms to calculate space, lighting, and textures in virtual try-on experiences opens up new possibilities for personalized and realistic product demonstrations.
Industries Being Reshaped
- Fashion Retail
- The fashion retail industry can leverage AR luxury sneaker apps to enhance the customer experience, increase online sales, and bridge the gap between physical and digital shopping.
- Augmented Reality
- The augmented reality industry can explore partnerships and collaborations with fashion brands to create immersive, interactive, and personalized shopping experiences.
- Startups
- Startups specializing in AR commerce, like Belarus-based Wannaby, have the potential to disrupt the retail industry by offering innovative solutions and experiences for brands and consumers alike.
