The Gucci Virtual 25 introduces the first virtual sneakers ever designed by Creative Director Alessandro Michele and they are ultra-exclusive in the sense that they can only be worn virtually. Appealing to Gen Z customers who want to deck out their avatars in high-end style, the shoes are bringing the worlds of fashion and tech together in a fantastical way.
The new virtual sneaker can be seen within the newly launched Gucci Sneaker Garage on the Gucci app, plus they will be launched on the sneaker gaming app Aglet and platforms like Roblox and VRChat.
Along with an increase in virtual fashion shows, labels are releasing digital-only products that help to enhance virtual experiences.
Image Credit: Gucci
The Gucci Virtual 25 is a First-of-Its-Kind Sneaker by Alessandro Michele
Laura McQuarrie — December 1, 2020 — Luxury
References: gucci & showstudio