The newest update to the Gucci app introduces the Gucci Sneaker Garage, a digital space that celebrates design as well as storytelling, games and user-generated content. Appealing to gamers, the new feature that can be found within the Gucci Arcade section of the app fuses fashion and technology. Sneaker lovers will enjoy being able to create their own virtual models and admire or remix designs created by various artists.
Gucci Sneaker Garage opens up new avenues for fashion, especially at a time when people need to be reached digitally more than ever.
The arrival of the Gucci Sneaker Garage helps to debut the newly launched Gucci Virtual 25 sneakers, the first-ever virtual sneakers from the luxury brand.
Image Credit: Gucci