Virtual sneaker brand RTFKT Studios collaborated with crypto artist FEWOCiOUS to create three physical pairs of sneakers matched with digital tokens. Certain pairs of sneakers are collectibles on their own and the NFTs (non-fungible tokens) matched with each physical pair hold value that promises to grow over time too.
Cryptographic tokens, which represent something unique, are becoming increasingly popular as people invest in completely digital collectibles in fashion, art, music and more.
The range from RTFKT Studios also includes digital merch in the form of a Drip and a Charm. In the span of seven minutes, the sneakers sold out, generating more than $3.1 million. The Charm design was sold for $88,880 while each Drip was sold for $1,500.