Tazo tea collaborated with the RZA to create a camp-like experience at Staten Island. It's titled 'Camp Tazo: Zen,' and runs for two days. The camp will run in February and will focus on providing guided explorations, which are intended to help people overcome doubts and tap into their creative potential.
Interested parties are able to apply by creating a video and sending it to the Camp Tazo website.
Tazo tea has a history of venturing into immersive experiences to market its products, as last year it launched a similar program. The company states it made the decision to create immersive experiences because of survey results, where 70% of people indicated that they felt regret for not trying something new.
Image Credit: Tazo