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Branded Basketball Pizza Popups

BuzzFeed and Chase Launched a New York Knicks-Themed Pizza Parlor

— November 8, 2019 — Marketing
Content media brand BuzzFeed recently partnered with Chase Bank to launch a New York Knicks-Themed Pizza Parlor to celebrate the return of the Knicks basketball season. The new pop-up is located at Speedy Romeo in Manhattan's Lower East Side and will be running from November 8th until November 22nd.

The New York Knicks-Themed Pizza Parlor will include six special events aimed at Knicks fan including trivia, speed dating, opening and closing parties, and more. The initiative highlights the community-centric events that Chase is involved in, including the bank's sponsorship of the basketball team for the past 10 years. Kate Schoff, executive director of sports and entertainment at JPMorgan Chase, added: “This was a great opportunity to get outside of the arena and do something a little bit different. We looked at things that make New York iconic, which include pizza and basketball.”
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