Betabrand has created an interactive feed where consumers can view a live stream of shopping events. Consumers will also have the ability to leave comments and reactions on the interactive feed. Betabrand scheduled the live streams to take place every Friday at 9:10 pacific time.
The live streams will focus on different product releases that are taking place. Betabrand's stream will allow users to participate in different product releases, and the streams may make consumers feel more connected to the brand.
Betabrand used crowdsourcing techniques in the past, where it would allow customers to vote on clothing designs. The company clearly views consumer participation as a key way to drive interest around its products and different product releases.
Image Credit: Betabrand