IFAD, which stands for the United Nations' International Fund for Agriculture Development works together with TikTok to launch a global dance challenge. The duo encourages the youth community to "make their moves matter" in a challenge that asks users to record a short dance video that helps create opportunities for struggling countries.
The video asks world leaders to pay more attention to sustainable agriculture, spotlighting the issues of global hunger and poverty. The campaign is called #DanceforChange and it features Sherrie Silver, an MTV award-winning choreographer, and advocates for IFAD. She joins Mr. Eazi, an African recording artist to bring awareness to these opportunities and tackle the rising global hunger. Silver states, “we are dancing to capture the world’s attention and to share a message with young people everywhere: our generation can end global hunger, but only if our leaders invest more in agriculture and the next generation of young farmers.”
Image Credit: IFAD