Mike's Hard Lemonade aimed to embody the level of happiness it brings its consumers with every sip at its latest yellow-clad, boozy lemonade pop-up, which featured puppies, an adult-sized ball pit, a cotton candy forest and more.
This whimsical three-day experience celebrated the beverage brand's limited-edition lemonade six-pack, which serves as the ultimate summer accessory for a boozy park date, or an evening in with friends. The NYC-based pop-up was designed to spark conversation and make visitors laugh, and every event and experience featured was reflective of that. The engaging and truly immersive pop-up allowed guests to release their inner child, while enjoying all the free food and drinks the brand had to offer.
The Bright Side Pop-Up Experience will be making its next stop in Los Angeles.
Boozy Lemonade Pop-Ups
More Stats +/-
Ultra-Modern Clothing Pop-Up Shops
Tennis Star-Designed Sneakers
Developing Provincetown Izakayas
Boozy Theme Park Tours
Bubbly Non-Alcoholic Beverages
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.